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Beverages

Warm beer a thing of the past

2017.09.12



Beer brewer Heineken even offers a packaging concept that keeps 18 bottles of beer cold in a carton for as long as six hours.
 

BAG-IN-BOX FOR COMPANIES AND END USERS

A bag-in-box innovation comes care of the French company LGR Packaging: After its easy-recycling version with user-friendly carton elements they are now launching a packaging unit with a built-in ice pack called Freez-BIB. Even about two hours after being removed from the freezer this pack ensures delightfully cool beverages. The ice pack is placed in the box in such a way that the cold is perfectly distributed while the packaging properties are not impaired. The shape of the practical envelope can even be adapted to personal needs - such as special marketing purposes, for example.
 

COOL PACKAGING FOR HEINEKEN’S SOL

Warm beer tastes disgusting – even if it’s raining. So it comes as no surprise that as a footballing nation the UK has come up with a cooling system for beer bottles. Heineken UK already designed a packaging solution back in 2016 that allows its Sol Lager to be enjoyed cool for up to six hours after initial opening. The sealed and therefore waterproof beer cartons contain 18 330 ml bottles each. Once folded up the insulated box can be filled with ice cubes thereby keeping the bottles cool for 6 hours. With this packaging innovation the company targets occasional beer drinkers who fancy a light lager at a barbecue, sporting event or simply sitting at home in front of the TV.


From now on wine lovers will be able to enjoy a chilled, single-serve glass of wine of their favourite nectar. 
 

SINGLE-SERVE WINE PACK

Wine drinkers can also look forward to handy out-of-home packs. Not quite as small as the tasteful “Wasserdrops” capacity is more that of a wine glass. The bouquet is protected by a special film coating. What’s more, only recyclable materials are used. It is true that the majority of people polled in a US trend study conducted among 2,000 adult inhabitants of all Federal States still prefer glass to carton for wine packaging. But 55% of the respondents in the same survey also considered single-serve receptacles the optimum packaging size.

 

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