甜点

好甜!唯美梦幻国外甜品包装设计

2021年02月22日


来源链接:https://mp.weixin.qq.com/s/mj6HCGoXOrSDwJZKqdV6yA

 

BPNLab

Design|Fashion|Art

 

 

 

想要得到健康的甜点听起来就像做梦。庆幸的是,Suculenta Repostería一家健康的甜点店,梦幻般的设计,让你觉得你需要掐一下自己(以为还在梦中)。设计的特点是无缝地混合粉色、紫色、奶油色和美丽的插图,使设计感觉唯美而空灵。

 

Suculenta Repostería是一个甜品店品牌,提供健康的美味佳肴。他们的理念是,我们所有人都有能力通过所吃的食物来治愈自己。由此设计的项目是一个精致的品牌形象系统,包括重新设计的标识、包装、菜单、插图海报和社交媒体App。这个想法是为品牌的所有端点都能传达Suculenta配料背后的整体概念,他们的哲学和他们作为素食/无麸质甜点行业先锋的个性。

 

利用色彩设计,整个系统中使用的渐变色以一种旋涡的方式表现了结合神奇的成分和制作烘焙食品背后的过程。新设计的成果提升了销量,特制的礼盒倍受欢迎。我们为甜甜圈、蛋糕、饼干和派片制作了不同的包装盒。这些盒子原本是为圣诞节设计的,在白色盒子上使用了银箔工艺,以达到更优雅的效果,让它在任何季节都能使用。还标明了这些美食是素食无麸质的。不管你是不是素食主义者,都应该吃点好吃的!

 

 

Suculenta Repostería Will Have You Feel Like You're In A Dessert Fever Dream

 

Healthy versions of desserts might seem like a fever dream, but thankfully the designs for Suculenta Repostería, a healthy dessert shop, are dreamy enough to make you feel like you need to pinch yourself. The design system features gradients that seamlessly blend pinks, purples, light creams, and beautiful illustrations that make the design feel ethereal.

 

Suculenta Repostería is a holistic dessert shop that creates healthy versions of delicious treats. Their philosophy is that we all have the ability to heal through the food we eat. The resulting project is a refined brand system that involved reworking the identity and designing packaging, menus, illustrations, copy and social media, as well as other material. The idea is for all touch-points of the brand to communicate the holistic concept behind Suculenta's ingredients, their philosophy and their individuality as pioneers in the vegan/gluten-free dessert industry in Monterrey.

 

Suculenta’s brand consists greatly of the use of color. The gradients used throughout the system are swirled in a way that represents the process behind combining magical ingredients and crafting the baked creations. An important result of this redesign involved creating material for selling & gifting the treats. We created different boxes for donuts, cakes, cookies and pie slices. The boxes were designed for Christmas gifts and use silver foil and colorful illustrations on white for a more elegant approach, but the idea was to keep it versatile enough to use for any season. Stickers were also made to identify the treats as vegan, keto, paleo or gluten-free. Vegan or not, you deserve something delicious!

 

 

 

/ END /

 

 

图片来自互联网,仅为美学传播与赏析。
版权归品牌方和创作者所有,请勿商用。

 

 

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