烘焙
跳脱固有模式,这些烘焙点心品牌包装自成风格!
2022年10月20日
以新中式烘焙为主打的「唐小合」
选择文化差异作为创意切入,通过独特的产品力
塑造唐小合的文化主张以及品牌形象
夯实品牌竞争力,在同类竞品中突围
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围绕“轻新口味/轻松体验/轻盈基调”的核心卖点
提出“一人一口轻松享有”的文化主张
与市面上“重型”的唐朝国潮风形成差异
将唐小合打造成“轻中式”现烤手作点心品牌
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而在画面呈现上,为突出“轻唐风”
虚构“点心少女捡到一只从唐朝穿越的猫”的故事
当点心少女遇到同样是点心大师的小猫咪
用一人一猫的品牌IP,将“唐小合点心厂”表达出来
也是现代糕点与传统糕点的碰撞和融合
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此外,整体的版式设计
以独特幽默的沟通语境--唐诗混搭风
作为语言基调,营造时尚、都市、轻松的调性
赋予唐代文化元素更鲜活、现代的表达
希望品尝到唐小合的小伙伴,都能体验这份快乐
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延展设计
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基于品牌作为
安徽城市发展的见证者和参与者
此次巴莉甜甜以“建设中”为主题,发起城市计划
打造主题店,诠释烘焙带来的全新感官体验
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而在设计上
所提取的五金工具元素又能让人联想到
刀叉以及点心等烘焙产品
二者互为映衬、相得益彰
既能很好地突出主题,又增加了货架亮点
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整体版式干净简洁
以经典的黑白色彩传递卖点信息
工程建设图标则通过立体呈现增加空间感
画面更加生动、鲜活,引人注目
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延展设计
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门店设计
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