烘焙
这样的烘焙糕点食品包装,选对风格了!
2023年07月19日
说起点心,市面上最常见的莫过于现代烘焙和中式糕点两大品类了。针对点心出品的不同,在产品包装上也有着自身独特的风格,一起来看下!
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企业品牌是烘焙食品企业的核心竞争力之一,在消费者心目当中拥有良好的品牌形象,能够帮助企业迅速地拓展市场,提升利润水平。因此设计上,选用面包作为核心视觉元素,直观传递产品卖点属性,通过多次出现的面包给人以深刻的记忆,形成品牌超级符号,打造最具辨识度的品牌记忆点。
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包装方面,选取饱满亮眼的黄色为品牌色,赋予产品活力、热情的性格特征,更易吸引消费者注意。
生活的味道,由胖米创造!
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设计上,首先LOGO采用繁体书法做品牌标识,笔画优美、线条纤细流畅,转折&落笔处轻盈但有力量感,整体充满古典美。纯黑色调给人一种稳重沉着和高贵典雅的感觉,贴合品牌文化内涵,达到视觉美感和信息传递的双重效果。
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传统点心以江南荷花酥、飘香桂花糕、翡翠青团和茶香龙井酥为主打,并根据不同点心的特色属性,在包装等视觉延展上插入著名古人形象,通过采用细腻的工笔画手法,将古人的衣纹、发丝、优雅姿态等细节精确表现出来,中式传统颜色的搭配和层次渲染,使整幅画面更加生动立体,呼应品牌的中式风格。
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糕点包装盒则采用色彩较为淡雅的可再生材质包材进行制作,搭配古典人物封套,简洁而不失亮点。这样的包装形式,往往更适用于即时制作糕点的门店,既起到有效传递产品信息、提高辨识度、为品牌积累视觉资产的作用,又方便消费者随时开启食用,打造更雅趣的产品体验。
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有糕点,也别忘了来一杯饮品,给这份中式下午茶别样的仪式感。杯套设计延续一致的莫兰迪色系风格,标贴上的极简几何图形抽象表现出双手呈上饮品的动作含义,表达了品牌的真挚心意。
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