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#swop2019 | Explore the Business Opportunity of Processing and Packaging Industry in China
Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 25 to 28 November, 2019. swop 2019 will focus on artificial intelligence, printing and labeling, e-commerce and logistics packaging, personalized packaging, packaging design, etc., with the aim to provide innovative packaging solutions and showcase intelligent processing and packaging production lines for the entire industry chain.
Enjoy Early-bird Discount & Priority Location!

8 Sectors
The Entire Value Chain at One Trade Fair
swop is the essential event for the food, beverage,confectionery, bakery,pharmaceutical,cosmetics,non-food andindustrial goods sectors. No other trade fair in China represents the entire supply chain. And at no other trade fair in China does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials.
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Together against food waste and loss
A study from FAO and Chinese State Grain Administration reveals that 35% of China's annual grain production was wasted. In order to reduce China's food waste and loss, SAVE FOOD debut in China during swop 2017 generated huge interest from industry with great success.
SVAE FOOD China will again be a part of swop 2019 with a featured area and forum to share with the public solutations for food waste through advanced processing and packaging technologies, innovative packaging materials and processing methods.
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Together with “Packaging Family”, "FMCG Future Zone" offering tremendous business opportunities
For manufacturers of packaging materials and products, China's FMCG packaging market has enormous business opportunities. swop 2019 will present “FMCG Future Zone” once again to showcase latest packaging materials, ideas, technologies and new products/designs for end use industries such as food, cosmetics and pharmaceuticals.

Digital printing, Smart packaging and Green printing
China’s printing industry is experiencing three major trends: digital printing, smart packaging and green printing. With digital printing technology, labels can be easily personalized for creative packaging. Printing and labeling, as an integral part of the packaging industry, will be covered in the “Print City” featured area, which will debut at swop 2019 with latest printing and labeling equipment and technologies for the packaging industry.

Leads the future of the packaging industry
In China, with the advent of the Internet of Things, it is a general trend that packaging intelligence is involved in various terminal fields such as food, cosmetics and pharmaceuticals etc is involved. The new "Smart Packaging " Zone will display all-in-one smart packaging of functional materials, structural intelligent packaging, information-based smart packaging and the related technical applications. New technologies for information-based packaging will be featured to enhance the role of packaging in the entire value chain and increase the added value of packaging.

components" targets companies specializing in motors and drive technology, control and sensor technology, products for machine vision, handling technology, industrial software and communication as well as complete automation systems for packaging machines. It is also directed at manufacturers of machine parts, components, accessories and peripheral equipment as well as components and auxiliaries for packaging means.
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35,000 Exhibition area, 487 Exhibitors and 18,118 Visitors

Globally Connected
swop on social media
On our social media channels you are constantly provided with information on the trade fair and first-hand news from these industries. Follow industry trends and all the entertaining things revolving around the trade fair on Twitter and Facebook. Or discuss the challenges and innovations that move the packaging world on our LinkedIn.
Messe Düsseldorf (Shanghai) Co., Ltd. Adsale Exhibition Services Ltd.
Tel +86-21-6169 8381
Fax +86-21-6169 8301
Tel +852-28118897/+86-21-51879766
Fax +852-25165024/+86-21-64693665