Exhibition News

Why visit swop 2021?


Creating smart innovation, practicing dual-carbon policy, swop 2021 levels up and starts a new journey


The Shanghai World of Packaging (swop), jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Co., Ltd., will make a strong return to the Shanghai New International Expo Center on November 23rd -25th, 2021.

As a member of the interpack alliance, the world's leading packaging exhibition, swop will not only continue to exhibit the entire packaging industry chain, but also discuss hot keywords in the industry with packaging professionals, brand owners, and OEM/ODM foundries. Sharing the cutting-edge concepts and technologies of packaging on hot topics such as lightweight, asset-light, youthful, smart, personalized, new materials, new technology, sustainability, new design trend etc., swop is bound to lead future packaging trends!


Covering eight terminals, integrating the entire packaging industry chain


Exhibition includes:

•Processing & Packaging Machinery for Food & Beverage
•Processing & Packaging Machinery for Pharmaceuticals & Cosmetics
•Processing & Packaging Machinery for Non-food Consumer & Industrial Goods
•Processing & Packaging Machinery for Confectionery & Baked Goods
•Packaging Materials, Packaging Means and Final Goods
•Packaging Production
•Packaging Printing
•Components for Processing & Packaging
•Smart Packaging and Automation technology
•Logistic Packaging
•Packaging Design

We sincerely invite you to attend if you are in the following fields:

• Packaging container manufacturer (hard plastic, soft bag, paper container, new material packaging container, etc.)
• Packaging plant, packaging and printing plant
•  ODM/OEM/OBM foundries
•  End market brands in these 8 categories
  - Food, beverages, desserts, bakery foods, medicines, daily chemicals, non-food consumer goods and industrial products
•  Packaging designer
•  Logistics, e-commerce, food delivery
•  Associations, media

Gathering of 300+ high-quality packaging materials and product suppliers, with new craftsmanship and new designs – the FMCG Infinity Zone


swop 2021 and "PKG Family", two major industry pioneer platforms, formed a strong collaboration for the fourth time to jointly create a " FMCG Infinity Zone", with upgraded lineup and doubled scale.

This year, cosmetics ODM/OEM foundries are invited to exhibit, in line with the asset-light operation model favored by brand owners in recent years.

Many well-known exhibitors include ExxonMobil, Liji Packaging, Jingli Can, Yutong, Zidan, Xianjunlong, Shangji, Rizhirong, Haoneng, Yali, Birui, Push Mould, Kezhe, Furong, Ningbo Masterbatch, Foshan Wanying Cosmetics, Guangzhou Keying Cosmetics, Zhongshan Fulin Cosmetics, Zhongshan Zhongyan Cosmetics, etc.


New highlights of swop 2021, a strong lineup of 150+ exhibitors - Green Power Dual Carbon New Era


swop 2021 launched a new "Green Power Dual Carbon New Era" theme content, bringing together nearly 150+ exhibitors, exhibiting a variety of new materials and production equipment, including biodegradable materials and packaging, fully biodegradable bag making machines, and paper-plastic packaging Products and equipment, paper container production equipment, etc.

Renowned exhibitors include Yuto, Beauty Star, Zidan, Guolong, Hengxin, HGHY, Reberet, HSM, Esun, Hua Wei, Jia Lian, Euro Asia, Mr. Bamboo, etc.


Innovative materials, leading technology, and forward-looking packaging technology all at the interpack innovation park


As a member of the interpack alliance, swop will fully benefit from the international promotion network and professional resources of the interpack exhibition. At the swop 2021 exhibition site, the interpack innovation park will be launched. The innovation park is a unique zone specially created for interpack exhibitors to lead the future in packaging development trends. It will focus on displaying internationally leading innovative packaging equipment, packaging materials and products. We will discuss with you the possibilities of various packaging innovations in the future!

At the same time, the interpack Innovation Park will hold the "interpack Innovation Forum" concurrently to provide exhibitors with an exclusive opportunity to introduce their products and technologies, and discuss the latest global packaging trends, innovative products, technologies and materials, and customized solutions.


Packaging design and packaging marketing full of eye catchers at GuoChao Packaging Design Week


The influence of “Guo Chao” has penetrated into the packaging design industry. Brand rejuvenation has gradually become mainstream. With the re-emergence of many brands, new fashion connotations have been given to these brands and many companies have also introduced related national-tide style product packaging designs. With this background and opportunity, swop 2021 has set up a special design week for “Guo Chao” in Hall N4 of SNIEC (Shanghai New International Expo Center) to show Chinese manufacturing, tell stories about Chinese trends, and demonstrate the true strength of China. “Guo Chao” Packaging Design Week provides the terminal market with a new idea of Chinese fashionable product packaging design, gives brands new concepts with the help of the “Guo Chao” packaging design, and leads to the upgrade of enterprises of all industries.


Full of values:

1.WGSN (World’s Global Style Network) will introduce the macro trend of packaging design through the trend of healing product package trend from universal to localized commodity packaging, and environmentally sustainable commodity packaging.

2. INNOVA (Innova Market Insights) shares five major packaging trends:
- Trend 1: New solutions for door-to-door delivery
- Trend 2: Incentives for carbon goals
- Trend 3: Fiber-based fanaticism
- Trend 4: Health Guardians
- Trend 5: The reusable revolution

3. The Ellen MacArthur Foundation (Ellen MacArthur Foundation) introduces the local packaging circular economy and so on...


Surging creativity:

1. Having won many top awards in China and abroad, young designer Chen Zhengliang will give a speech "Design Thinking Drives Product Innovation";

2. Mr. Matthieu Rochette Schneider from a well-known design company, will explain how cosmetics, food and beverages achieve brand goals, etc...


Creating hot products:

1. IP co-branded companies, packaging material/packaging product suppliers, and OEM/ODM companies will put in all their efforts to create the next hot product hand in hand with brand owners.


Use packaging design to tell the brand story-" Create Your Future " packaging design theme area


The fast-moving consumer goods market is ever-changing, and consumer preferences are always unexpected. The Packaging Communication Design Department of Shanghai Institute of Visual Arts (SIVA) once again joined hands with swop to gather the strength of designers to present today's successful packaging design and the packaging style that all are looking forward to in the future; and together, brand owners win the hearts of consumers through telling a fascinating brand story.

The concurrently held "Create Your Future" packaging design summit forum focused on packaging designers, sharing successful cases and brand insights, etc. is also an event not to be missed.


Digitization, intelligence, personalization, big names in packaging/container production and packaging machinery gathering -- intelligent packaging area


The intelligent production and personalized packaging theme area can meet the needs of the new production model of small batch, short delivery time, large SKU quantity, and high complexity products. Many well-known exhibitors including Demag, Akei, Chen Hsong, Terry, Jinwei, Liuzhou Jingye, Hualian, Yongchuang, Zhongya, Jardine, Wenzhou Brothers, Wuhan Rentian, HP, Xinli, Uno , Herma, etc., together with hundreds of suppliers, will bring the latest machinery on the same stage, including plastic container production, paper container production, flexible packaging, primary packaging, secondary packaging, anti-counterfeiting packaging, mold technology, e-commerce, logistics packaging, etc., meeting different needs from spare parts to solutions.

IMU Internet of Things Logo Alliance and its members exhibit a variety of high-definition, high-precision, high-stability inkjet equipment, variable code printing, wide-format inkjet, etc., which can reduce costs and increase efficiency at your fingertips.


"SAVE FOOD" debuts at swop 2021


Food security concerns everyone in the world. Food loss and waste are "the great challenge of our time". Packaging plays an increasingly important role in food production, storage, transportation, processing, consumption, traceability technology and other fields.

This summit forum will be held concurrently at the World of Package (Shanghai) Expo site. In the form of sub-forum discussions, the forum will gather relevant government agencies, scientific research units, representatives of grain and agricultural products processing and packaging and their supply chain and discuss together what can be done regarding saving food.

At the same time, this year coincides with the International Year of Fruits and Vegetables. We will present awards to the winners of the final honor of the Fruit and Vegetable Hero among all the food heroes this year, encouraging different fields to contribute to saving food.


More than 10 concurrent events and professional topics


-Achieve Carbon Neutrality and Emission Peaking Goals by Developing Green Packaging Materials Forum
-Logistics Packaging Innovation Summit -“Smart · Green” Future
-Guochao Packaging Design Week -“Packaging Design and Product
-2021 Forum on Innovation for Sustainable Development of Plastic Packaging cum Commendation Conference of Plastic Packaging Product Committee of Shanghai Packaging Technology Association
-FMCG Innovation Forum in Yangtze Delta
-SAVE FOOD China Forum & “Food Hero” Award Ceremony
-“Create Your Future” Packaging Design Forum
-Product Coding: Intelligent Packaging Solution Summit
-Guochao Packaging Design Week -“Stand Out With Futuristic Packaging Technology” Forum
-Innovation and Integration of the Packaging Industry Chain Forum
-FMCG Branding and Packaging Innovation Design Forum cum “People of China Packaging Industry”



-Gift Box Smart Factory Construction and Management Forum

*Details Are Subject to the Agenda on the Event Day.

Pre-register now to enjoy 5 benefits

Visiting instructions:
Real-name pre-registration in advance, green "code with application", valid ID card + mask, quick entry after face recognition, avoid on-site registration and long queues!

High-quality service, exhibition experience upgraded


Pre-registered audience can enjoy:

• Free participation in concurrent activities
• One conference catalogue worth 100 yuan
• Fast entrance
• Free participation in concurrent activities
• On-site raffle


More benefits for group of 10+

• Enjoy a beautiful gift and complimentary lunch
• Free shuttle bus arrangement (within 3 hours of exhibition schedule)
• Full VIP treatment
• VIP rest area
• Independent visiting group reception


Shanghai World of Packaging (Swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. Swop will provide one-stop processing and packaging solutions for end buyers of food, beverages, medicine, daily chemicals, desserts, bakery, non-food consumer goods and industrial products.


swop 2021 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.


For companies that are interested in participation, please visit the official website: www.swop-online.com to enjoy the Early Bird Offer for booth reservation, or scan the official WeChat QR code below to stay tuned with the latest swop news.

- End -


Press Contact:
Ms. Roxie Liu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337
Fax+86-21-6169 8301
Ms. Christina Chow
Adsale Exhibition Services Ltd.
Tel+852-2516 3523


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 13 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 60+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn.


Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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