Exhibition News

Food Hero, Packaging Guardians
“SAVE FOOD” Discuss the Importance of Food Packaging to Saving Food


“SAVE FOOD” Returns to swop 2022


The SAVE FOOD Initiative is a cooperative venture between the Food and Agriculture Organization of the United Nations (FAO), the United Nations Environment Program (UNEP), Messe Düsseldorf GmbH and interpack (the most influential global processing and packaging trade fair). It aims to drive innovations, promote interdisciplinary dialogue and spark debate in order to generate solutions across the entire value chain “from field to fork” to fight global food waste and loss.


save food


Action Taking by the United Nations Food and Agriculture Organization (FAO)


Since 2020, the FAO and Toutiao have been organizing a series of “Food Heroes” activities during World Food Day. At the same time, this year coincides with the International Year of Fruits and Vegetables. They will present awards to the winners of the final honor of the Fruit and Vegetable Hero among all the food heroes this year, encouraging different fields to contribute to saving food.


The Save Food (China) Forum, supported by FAO China will be held at swop 2022.  The forum has received unanimous attention from the international community and is highly anticipated since being launched in China, which has also attracted the active participation of many socially responsible suppliers with innovative technology in the packaging industry.  Meanwhile, the 2022 Food Hero Award ceremony will also be held.


Highlights of SAVE FOOD (China) Forum 2022 and Awarding Ceremony for Food Heroes


The upgraded SAVE FOOD (China) Forum 2022 which is organized by the Food and Agriculture Organization of the United Nations (FAO), Messe Düsseldorf GmbH and Messe Düsseldorf Shanghai will be concurrent with the Shanghai World of Packaging 2022 in Hall W3. Representatives from government agencies, research institutions, processing and packaging of food and agriculture products and their supply chain will gather to discuss how to save food through packaging. At the same time, we will present the 2021 "Food Heroes" awards and encourage more food heroes from different fields to make a joint effort to transform our agriculture food systems. An estimated 100 attendees from Chinese government agencies, research institutes, private sectors (supermarket / catering chains, fresh e-commerce, agricultural products production, and marketing companies etc.), embassies in China, etc. will be in attendance.


Highlight 1: Award Ceremony for Food Heroes

“Award Ceremony for Food Heroes” will be held onsite at the exhibition to award prizes to the six winners of the 2021 "Food Hero" selection to honor heroes who have made outstanding contributions to fruit and vegetable production, reduction of fruit and vegetable loss and waste, and related promotion of a healthy diet.


Highlight 2: SAVE FOOD (China) Forum 2022

Reducing food loss and waste is an important issue in today's society, and packaging plays an important role in food production, storage, transportation, processing, consumption and other links to reduce food loss.  At the forum, guests from different fields will share and discuss related topics.  


Review of “SAVE FOOD”


Since its introduction to China in 2017, SAVE FOOD has been well received. During swop 2019, the splendid special area “SAVE FOOD” was introduced as a pavilion and forum again in Hall N2 on the second day of the exhibition. The pavilion received an enthusiastic response by Chinese exhibitors which included: VIBA, TECK WIN, Sun Centre, DOOKOO, BEITE, CGP, QINGDAO NISSIN, Shanghai PEIFU etc., bring packaging solutions for meat, fresh, fruit and vegetable, agricultural products, liquid food and other food enterprises.


The SAVE FOOD forum attracted nearly 200 professionals from the food industry. Mr. Vincent Martin, the representative of the Food and Agriculture Organization of the United Nations (FAO) China and North Korea gave a speech entitled “1.3 billion tons-How can we tackle global food waste?” onsite.



swop is not only a packaging exhibition. Here you can find the latest industry news covering 8 major terminal industries of food, beverages, confectionery, bakery, pharma, cosmetics, non-food and industrial goods. Based in the Asia-Pacific, swop will leave its footprints all over the world, providing a "supply and demand" platform for the current packaging market, showcasing customized packaging solutions and innovative designs in various fields, and leading future packaging trends.


swop 2022 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.


For companies that are interested in participation, please visit the official website: www.swop-online.com to enjoy the Early Bird Offer for booth reservation, or scan the official WeChat QR code below to stay tuned with the latest swop news.


- End -

Press Contact:

Ms. Roxie Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301




Ms. Joey Chiu

Adsale Exhibition Services Ltd.

Tel+852-2516 3552

Fax+852-2516 5024




About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.


Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

Recommended Reading
swop 2023 Successfully Concludes and Paves the Way for Annual Edition!

swop 2023 Successfully Concludes and Paves the Way for Annual Edition!

swop (Shanghai World of Packaging) 2023 Grandly Opened Today

swop (Shanghai World of Packaging) 2023 Grandly Opened Today

Shaping the Future of the Packaging Industry with "Intelligence, Digitalization, Personalization", Smart Packaging Zone Debuts at swop 2023

Shaping the Future of the Packaging Industry with "Intelligence, Digitalization, Personalization", Smart Packaging Zone Debuts at swop 2023