Exhibition News

Grand Show Back on Stage "FMCG Infinity Zone" !


With the rapid development of social economy, consumers' personalized demand,  emotional appeal and innovation for products have become a new trend in the FMCG industry, which is both a challenge and an opportunity for FMCG enterprises. Reducing cost and increase efficiency, packaging design, packaging structure, asset-light business model have become the goals pursued by FMCG enterprises. For many manufacturers of packaging materials and products, unlimited business opportunities are still waiting to be mined in the FMCG packaging market. It is no doubt that product packaging is self-evidently important. Especially for FMCG, product packaging will directly affect consumers' purchasing desires, and is one of the key ways to give expression to brand value.


swop joins hands with PKG Family to create new miracles!


swop Shanghai World of Packaging will be held at Hall W1-W5, Shanghai New International Expo Center from November 14 to 16, 2022.  As a member of interpack Alliance, swop has integrated international resources, and swop 2022 will keep pace with industry development to provide a procurement platform integrating the whole industry chain for end buyers from food, beverage, daily chemical, baking, medicine, dessert, non-food consumer goods and industrial products.



PKG Family is a pioneering communication platform in the packaging industry with more than 2,000 FMCG members. It has always been committed to building itself the most valuable FMCG industry chain ecosystem. The year 2022 is the 10th anniversary of PKG Family. The Encyclopedia of China Packaging Technology, a professional series of the packaging industry compiled by PKG Family with 10 years of efforts, has become a model of technical specifications for practitioners in consumer goods packaging industry.


swop 2022 and PKG Family, the two industry pioneer platforms, joining hands to improve industry quality and share future trends, will unfold their fourth cooperation in building the “FMCG Infinity Zone” at W1 and W2 halls, which will not only spotlight new materials, ideas, technologies and designs of packaging required by food, daily chemical and other end industries, but also forecast new highlights of the industry and innovative achievements!


“FMCG Infinity Zone” significantly upgraded to create a new future for FMCG packaging!


Looking back to previous years, the “FMCG Infinity Zone” was one of swop's most competitive highlights and advantages. It has received overwhelming responses in the industry and achieved repeated successes, marking a milestone for professional packaging exhibitions. Not only ushering in a greater variety, FMCG also enjoys steady growth of demand and sales driven by the rise of social media influencer marketing.


The “FMCG Infinity Zone” will focus on  exhibiting covering plastic packaging products , films , chemical raw materials , lexible packaging , glass packaging , metal packaging , paper packaging , carton packaging . paper - plasitc packaging cosmetics ODM / OEM factories , catering packaging , biodegradable materials , anti - counterfeiting packaging , cushioning packaging , etc . It will bring together 300+ packaging material/packaging products exhibitors on the same stage, doubling the scale. Well-known exhibitors include ExxonMobil, Leekee Packaging, Jingli Can, Yuto, Zidan, Xianjunlong, Shangji, Rizone, Haoneng, Advance, Billerudkorsnas, Push Mold, Acmepack, Forop, Ningbo Color Masterbatch, Foshan Wanying Cosmetics, Guangzhou Keying, Zhongshan Fulin, Zhongshan Sinno as well as the Cosmetic Packaging Industry Association of Shangyu District, Shaoxing City will join again to grace the “FMCG Infinity Zone” this year, which is expecting to attract more giant FMCG buyers to visit and purchase.



Exhibits to cover the entire FMCG industry chain from packaging materials/products to supply chain


In recent years, the ODM/OEM production model has attracted more and more attention from both well-known brands and emerging web sensation brands. With a greater variety of FMCG and the rise of social media influencer marketing, the upgraded “FMCG Infinity Zone” will fill the gap of OEM/ODM exhibits, perfect the procurement supply chain for end users, showcase high-quality products for end users of packaging applications, create a cross-field communication platform and thereby enhance competitiveness of brands.


While displaying a wider range of exhibits, the “FMCG Infinity Zone” will also expand in size, doubling that of​swop 2019.  In addition, it will take on an entirely new look at swop 2022, with upgraded booths bringing brand-new experience to exhibitors and visitors



Resources integrated for targeted end buyers


swop will organize delegation groups of leading companies from daily chemical industry as well as food and beverage industry at home and abroad to visit and purchase onsite. Previous  professional buyers from well-known brands including Unilever, Jahwa, Kao, Henkel, Bayer, PROYA, Pechoin, INOHERB, Wahaha, Want Want, Brightdairy, Yili, Kraft Heinz, Oishi, Hsin Tung Yang and Adoodoo..


In addition, PKG Family and swop organizers will also spare no efforts in organizing VIPs, professional buyer delegations, industry association delegations, and research & design institute delegations to visit and purchase at swop 2022.


“FMCG Infinity Zone”, being professional for love!


swop is not only a packaging exhibition. Here you can find the latest industry news covering 8 major terminal industries of food, beverages, confectionery, bakery, pharma, cosmetics, non-food and industrial goods. Based in the Asia-Pacific, swop will leave its footprints all over the world, providing a "supply and demand" platform for the current packaging market, showcasing customized packaging solutions and innovative designs in various fields, and leading future packaging trends.


swop 2022 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.


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Press Contact:

Ms. Roxie Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301




Ms. Joey Chiu

Adsale Exhibition Services Ltd.

Tel+852-2516 3552

Fax+852-2516 5024




About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 70+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn. 


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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