Exhibition News

The Countdown Begins Now: Future-Oriented Packaging Solutions to be Showcased at swop 2023!


Messe Düsseldorf (Shanghai) Co., Ltd. will join hands once again with Adsale Exhibition Services Ltd. to present the Shanghai World of Packaging (hereinafter referred to as “swop”) from 22 - 24 November, 2023.


swop has been held in Shanghai every two years since 2015. As a member of the interpack (“International Trade Fair for Processing and Packaging Machinery in Düsseldorf, Germany”) alliance, the world’s leading packaging trade fair, swop is a showcase for all aspects of the packaging industry chain, covering packaging material production and processing, primary packaging, secondary packaging, packaging material production and processing machinery, packaging printing, food and beverage processing and packaging, pharmaceutical and cosmetic processing and packaging, non-food consumer products processing and packaging, packaging materials, packaging containers, packaging products, and packaging design.


swop strives to establish a one-stop procurement and exchange platform for the entire processing and packaging industry chain

In 2023, swop will integrate the entire processing and packaging industry chain for food, beverage, desserts, bakery, pharma, household chemicals, non-food consumer products, industrial products and other terminal industries. swop will provide a “supply and demand” platform for the packaging market to demonstrate customized packaging solutions in various fields, as well as innovative designs that will lead the future packaging trends.


The exhibition is expected to cover an exhibition area of over 62,000 square meters, with more than 750 participating Chinese and international exhibitors from over 90 countries and regions. The organizer will hold more than ten industry forums and new technology exchange sessions, in conjunction with bountiful activities such as the Theme Display Area and Packaging Highlights. A large number of professional buyers and visitors are expected to be attracted to the venue, to help upstream and downstream packaging companies to tap business opportunities in the new business landscape. swop 2023 will engage people from all walks of life in the industry to contribute to the continued success in the future.


swop will showcase forward-looking and groundbreaking upgraded highlights and innovative content

[Circular Economy] - With the advent of the dual-carbon era, packaging materials are witnessing innovative changes in the context of achieving the goal of “peaking carbon dioxide emissions and achieving carbon neutrality”, and the circular economy has become a key area for the development of low-carbon, recyclable and sustainable plastic packaging. For the first time, swop 2023 will introduce the Green Power Immersive Interactive Exhibitor Area, which will bring together cutting-edge information, brand design, OEMs and sustainable packaging materials/packaging products on an unprecedented immersive, interactive networking platform created specifically for the packaging supply chain.


[Resource Management] - The global economy is facing supply constraints and material shortages. Resource conservation is in the spotlight worldwide, and the packaging industry is keeping a close eye on resource efficiency. Companies are trying to optimize material recycling by effectively using components and upgrading application systems. swop focuses on integrating resources in the packaging industry to help companies reduce costs and increase efficiency. Exhibitors at swop will showcase high performance components, closed-loop systems, automation technology, environmentally friendly packaging management equipment/systems, and other highlights and technologies.


[Digital Technology] - Digital technology has now become a hot topic in the public spotlight. Innovations such as big data, augmented reality (AR) technology and remote machine maintenance have long been used in assembly plants and machine fleets. swop will bring leading packaging container manufacturing and packaging machinery companies under one roof. Production equipment for packaging containers and materials in the upstream of the industry chain will be exhibited in the special area for intelligent production equipment for packaging containers and materials. New production patterns with small batches, short lead times, large SKU volumes and high product complexity are realized through digitalization, intelligence and personalization.


[Product Safety] - Thanks to the continuous innovation of modern technology, today’s packaging equipment offers greater flexibility in handling product materials, especially in the food sector, to meet the increasingly important individual needs. With a focus on “product safety”, swop 2023 will showcase innovative packaging solutions that help avoid food waste while ensuring internal product safety. Packaging for pre-made dishes is a hot topic in the packaging industry and economy today. In this regard, industry players will focus on the development of new packaging materials and technologies that can extend the shelf life of food in the future.


[FMCG Infinity Zone] - swop and “PKG Family” are working together to create the most valuable and efficient communication channel and platform for FMCGs, and to build the most valuable ecosystem in the FMCG industry chain, bringing together industry elites and top brands. Exhibits in this zone include paper, plastic, metal, glass and other packaging products, materials, goods and design, logistics packaging materials as well as innovative packaging materials such as thin film and color masterbatch. This zone will keep pace with the asset-light operating model favored by brand owners in recent years. Exhibits will range from packaging materials/products to the supply chain, covering the entire FMCG industry chain.


We look forward to seeing you at swop 2023 Shanghai World of Packaging in the Shanghai New International Expo Center from 22 - 24 November, 2023. See you then in this “must attend” event in the processing and packaging industry!


About swop


Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 14 to 16 November 2022. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of food, beverages, medicine, daily chemicals, sweet, bakery, non-food consumer goods and industrial products.


swop 2022 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.



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Press Contact:

Ms. Roxie Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301




Ms. Joey Chiu

Adsale Exhibition Services Ltd.

Tel+852-2516 3552

Fax+852-2516 5024




About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.


Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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