Exhibition News

swop 2023: Focusing on Trends and Innovations in the Packaging Industry, “FMCG Infinity Zone” Presents Tremendous Business Opportunities


With the rapid socio-economic development and the advent of the digital age, consumer demands for personalization, emotional appeal as well as demands for innovation and creativity have become new trends in the FMCG industry, requiring brand owners to pursue innovation and placing high demands on packaging and printing companies. To adapt to the changing and diversified market, companies also need to meet the individual needs of customers while offering competitive and innovative solutions. In this context, companies must shift their focus from “packaging” to “products” to enhance their core competencies.


Cost reduction and efficiency, packaging design, packaging structure, and light assets have become the goals pursued by FMCG companies. The FMCG packaging market continues to offer tremendous business opportunities for manufacturers of packaging materials and products. Product packaging will directly influence consumers’ desire to buy and is also one of the important ways to reflect brand attributes.


swop and PKG Family will jointly create a great display


The Shanghai World of Packaging (swop) will be held from November 22 to 24, 2023 in Halls N1-N5 of the Shanghai New International Expo Center. swop will once again team up with PKG Family to showcase industry innovations and future trends. In 2023, the two parties will collaborate for the fourth time to create the “FMCG Infinity Zone” in Halls N4 and N5 to bring together the latest packaging materials, ideas, technologies and new products/designs for end use industries such as food and household chemical products. New industry highlights will also be announced to help industry players achieve greater success!


The “FMCG Infinity Zone” is one of the most competitive highlights and advantages of the previous editions of swop, which has been well received by the industry and has achieved many successes. It is truly a landmark in packaging trade shows. The exhibits in the “FMCG Infinity Zone” will mainly include plastic packaging products, films, chemical materials, flexible packaging, glass packaging, metal packaging, paper packaging, paper box packaging, paper-plastic packaging, cosmetics ODM/OEM companies, food and beverage packaging, biodegradable materials, anti-counterfeit packaging, cushioning packaging, etc. Well-known exhibitors at the previous editions include ExxonMobil, Guolong, INTCO Recycling, Beauty Star, Leekee Packaging, Jingli Can, Yuto, Zidan, Xian Jun Long, Sunkea, Rizone, Yali, Push Mold, Acmepak, Furong, Ningbo Colour Master Batch, Foshan Wanying Cosmetics, Zhongshan Fulin, Zhongshan Sinno, and the Shaoxing Shangyu District Cosmetics Packaging Industry Association, among others.



The “FMCG Infinity Zone” will be upgraded to cover the entire FMCG industry chain

The “FMCG Infinity Zone” will bring together 300+ packaging material/product exhibitors under one roof. With the increasing variety of FMCG products and the rise of live streaming e-commerce, the upgraded “FMCG Infinity Zone” will fill the gap of OEM/ODM exhibits and improve the procurement supply chain for end users. High quality products will be showcased and an interdisciplinary exchange platform will be built for end-users of packaging applications to enhance their brand competitiveness.


In line with the asset-light operating model favored by brands in recent years, exhibits will be enriched to cover the entire FMCG industry chain from packaging materials/products to the supply chain. Meanwhile, the “FMCG Infinity Zone” will double in size compared to previous editions. In addition to the expanded area, the “FMCG Infinity Zone” at swop 2023 will also take on a new look, with upgraded booths providing a fresh experience for exhibitors and visitors.


“FMCG Infinity Zone” - We show passion and professionalism!


About swop


Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 14 to 16 November 2022. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of food, beverages, medicine, daily chemicals, sweet, bakery, non-food consumer goods and industrial products.


swop 2022 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.



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Press Contact:

Ms. Roxie Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301




Ms. Joey Chiu

Adsale Exhibition Services Ltd.

Tel+852-2516 3552

Fax+852-2516 5024




About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.


Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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