Exhibition News

Circular Economy In Focus: swop 2023 Presents the Green Power Immersive and Interactive Exhibit Area!


With the global implementation of the sustainable development agenda, many leading companies have been gradually promoting sustainable transformation based on their business characteristics. Meanwhile, a wide range of innovative business models are emerging. As one of the core issues of sustainable development, the circular economy has attracted much attention due to its enormous commercial and social value.


According to the Action Plan for Carbon Dioxide Peaking before 2030 issued by the State Council of China and the report to the 20th National Congress of the Communist Party of China, it is necessary to “promote the circular economy to help reduce carbon emissions” and “accelerate the construction of a waste recycling system”. The documents also set the development goal of “broadly operating the eco-friendly ways of work and life by 2035”. With the implementation of national policies on green and low-carbon development and industrial structure upgrading, consumers are becoming increasingly green and environmentally conscious. The circular economy model, supported by industry and consumers, is expected to create more development opportunities.


Promoting recyclability and sustainability in packaging, the industry is continuously improving green development

Countries around the world have introduced policies to advocate low-carbon development and energy conservation, build a circular economy and promote green packaging. In this context, unprecedented opportunities have emerged for the packaging industry. To promote packaging recycling and capacity sharing, the entire industry chain is working together to achieve low-carbon, energy-efficient and environmentally friendly packaging, storage, and transportation. Examples such as the “π-box” from S.F. Express, the “Qingliu box” from Jingdong Logistics, and reusable insulated boxes for fresh food are adopting smart, recyclable, and reusable packaging solutions, which help companies achieve the vision of carbon neutrality. More and more packaging companies have also started to actively develop green packaging, promote the development of the industry in a green and low-carbon way, and improve their competitiveness.


Climate change is one of the top challenges of our time. It is now imperative to minimize the output of non-recyclable waste in the production process. The key to this lies in recyclable design, i.e., how to make the usable materials in packaging recyclable. The circular economy has become a key area for the development of low-carbon, recyclable and sustainable packaging, and the packaging industry will make a great contribution to the circular economy. Shanghai World of Packaging (swop) will be held from November 22-24, 2023 at the Shanghai New International Expo Center. swop 2023 will focus on hot topics in packaging, including the circular economy, resource management, digital technology, product safety, and the FMCG Infinity Zone.

Keeping up with the times and responding swiftly to the latest demand of the packaging market
—— swop 2023 will present the Green Power immersive and interactive exhibit area

For the first time, swop 2023 will present the Green Power immersive and interactive exhibit area, bringing together cutting-edge information, brand design, OEMs and sustainable packaging materials/packaging products on an unprecedented interactive networking platform created specifically for the packaging supply chain. Green Power will focus on showcasing a variety of new materials and their production equipment, including biodegradable materials and packaging, fully biodegradable bag-making machines, paper-plastic packaging products and equipment, and paper container production equipment. The goal is to help companies reduce costs, increase efficiency and achieve low-carbon and energy-efficient growth.


The exhibit area will bring together over 150 renowned exhibitors in the industry. So far, the organizers have invited a number of well-known exhibitors in the packaging industry, including Yuto, Beauty Star, Zidan, Jielong, Guolong, Hengxin, HGHY, Reberet, HSM, Esun, Hua Wei, HOME-LINK, Mr. Bamboo, Demag, ExxonMobil, HEERSi, Huain, Gardner, Sunkea, Stark, Tederic, Techuang, Xian Jun Long, Xinxin, Intop, Topcircle, INTCO Recycling, Green Packaging, Hejia and Sowinpak. During swop 2023, exhibitors and visitors will gather under one roof to discuss the industry’s hot topics, including recyclability, biodegradability and reduction; circular economy, white pollution control, green design; carbon neutrality, and peaking carbon dioxide emissions.


Immersive and interactive experience and exciting concurrent forums help you explore new business opportunities in the packaging market
Forums, lectures and demonstrations will be held in the Green Power immersive and interactive exhibit area. Industry experts from the China Packaging Federation, WGSN, INNOVA MARKET INSIGHTS, Centdegrés, etc. will be invited to elaborate on relevant laws, regulations and hot topics on packaging. Excellent companies in the industry will also be invited to share successful cases and discuss new trends in packaging from different perspectives. The events are expected to attract a large number of trade buyers.
- Forum date: November 22-23, 2023
- Forum venue: Shanghai New International Expo Center (Green Power immersive and interactive exhibit area)

Register now and enjoy more priority benefits!
Sponsors of the forum, which will be held in the “Green Power immersive and interactive exhibit area”, will receive the following benefits:
- A speaking slot in the concurrent swop 2023 forum
- One standard booth (9 m2) in the FMCG Infinity Zone
- Display of the sponsor’s LOGO at the check-in for VIP trade buyer groups
- Display of corporate promotional materials on the show floor


About swop


Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 14 to 16 November 2022. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of food, beverages, medicine, daily chemicals, sweet, bakery, non-food consumer goods and industrial products.


swop 2022 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.



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Press Contact:

Ms. Roxie Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301




Ms. Joey Chiu

Adsale Exhibition Services Ltd.

Tel+852-2516 3552

Fax+852-2516 5024




About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.


Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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