Exhibition News

Focus on the hot spots of the packaging industry, preview of swop 2023 concurrent events!


Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. join hands to present the Shanghai World of Packaging (swop) from 22nd to 24th November 2023 at the Shanghai New International Expo Centre (SNIEC). swop is committed to providing the packaging industry with a highly broad vision and new trends in the packaging industry with international characteristics, helping to promote the practical application of innovative ideas!


Coverage of 8 targets and 3 new end users


As a specialized packaging exhibition covering the entire industry chain, swop 2023 addresses the target groups of food, beverage, confectionery, bakery, pharma, cosmetics, non-food consumer goods and industrial goods in key emerging markets. Three brand new end users including packaging production, packaging printing, converting and labelling & marking technology and packaging materials & packaging means, focusing on different areas in each individual industry. From materials, machines, products to packaging design and marketing, swop will gather a large number of hot packaging products!


Approximately 900 exhibitors covering the entire industry chain


swop 2023 is expected to attract approximately 900 packaging machinery manufacturers and packaging materials producers across the globe to exhibit their latest products, technologies and services in an area of 62,000 m2. The exhibitors are widespread in China, Germany, USA, Switzerland, Belgium, Saudi Arabia, Mexico, Sweden, Luxembourg and other countries and regions. swop host discussions on industry trends in packing, brands, OEM/ODM, including lightweight, light assets, youth, intelligence, personalization, new materials, new technologies, sustainability, new design trends and other popular topics, sharing packaging cutting-edge concepts and technologies.



At swop, the SAVE FOOD initiative by Messe Düsseldorf and interpack will not only call attention to reducing food loss and food waste, but also emphasise the importance of sustainable design in achieving this goal. For the first time, the SAVE FOOD DESIGN and SUSTAINABILITY DESIGN AWARD will be presented to exhibitors to honour innovative solutions in these fields. Beyond this, visitors can expect a comprehensive lecture programme that will shine a light on current trends and developments within food packaging and processing.


Spectacular concurrent events


“AI Driven Future Forum-The Impact of Artificial Intelligence on Global Packaging Trends", “Green Power- How Sustainable Packaging Can Improve Product Competitiveness”, “Save Food(China)Forum 2023 and Awarding Ceremony for Save Food Design Award & Sustainability Design Award China” and other concurrent forums and events should not be missed.


Premium Service, Upgraded Visitor Experience
Preregistered visitors are entitled to:
-Free participation in concurrent events
-Digital catalogue valued RMB 100 
-Fast entry
-Electronic industrial newsletters 
-Luck-draw on the spot

Upgraded benefits for a group of 10
-A gift and lunch
-Free shuttle bus return trip (less than 3 hours from the hall)
-Full VIP treatment
-Individual visiting group reception


About Shanghai World of Packaging (swop)

Shanghai World of Packaging is co-organized by Messe Düsseldorf Shanghai and Adsale Exhibition Services Co., Ltd., and will be held annually. swop will focus on such themes as Artificial Intelligence, sustainable packaging, smart factory, printing and labeling, processing and packaging components, package container production, e-commerce and logistics packaging, innovative packaging materials, packaging design, personalized packaging, packaging light-weighting, packaging design, etc., to provide innovative omni channel packaging solutions and showcase intelligent processing and packaging production lines. At the same time, special exhibition areas and distinctive zones will be available at the expo to cover all the trending topics in the packaging industry. 


For more information, please visit the official website: www.swop-online.com, or scan the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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