Exhibition News

Shaping the Future of the Packaging Industry with "Intelligence, Digitalization, Personalization", Smart Packaging Zone Debuts at swop 2023


As Chinese industrial companies push for digital transformation towards Industry 4.0, the smart manufacturing industry has emerged as a major force shaping China’s manufacturing industry. Currently, "intelligent packaging" is a prevalent topic of discussion in the packaging industry. The use of intelligent packaging in areas such as food, cosmetics, and pharmaceuticals has become a significant trend. Moreover, it has the potential to serve as a new direction of development for the industry. The Smart Packaging Zone will debut at swop 2023. This featured zone will exhibit smart packaging of functional materials, structural smart packaging and information-based smart packaging, packaging/container production, packaging machinery as well as the related technical applications.


300+ prominent manufacturers of intelligent production equipment will showcase their most recent machinery at swop 2023

Under the slogan "Intelligence, Digitalization, Personalization," swop 2023 will launch the "Smart Packaging Zone" to display numerous intelligent plastic and paper packaging containers, packaging machines, and back-end packaging equipment. These products fully meet businesses’ requirements for intelligence, enabling them to enhance efficiency and reduce costs.


Many renowned exhibitors will showcase their latest machinery, including Demag, KUKA, Terry, Liuzhou Jingye, Jwell, Jiasu, ONGO, Xinlei, Zhuxin, Malex, Ounuo, Multivac, Youngsun, Zhongya, Hualian, Eiahe, Rentian, Haichuan, Yuedong, SDW, RuiDa, DISCOVER, XinLi, Ruizhi, HP Pavilion, and German Pavilion. More than 300 renowned exhibitors will display their latest machinery at swop 2023. The exhibitions cover production equipment for plastic and paper packaging containers, flexible packaging, primary and secondary packaging, anti-counterfeit packaging, mold technology, e-commerce, and logistics packaging, among others. A broad range of offerings, from spare parts to solutions, will be showcased to meet diverse needs.


Famous brands including Yimin, Bright, Mengniu, Want Want, and digitalization experts offer their perspectives on packaging digitalization and intelligence

The “Digital Transformation Promoting High Quality Development in The Packaging Industry Forum” is scheduled to take place at swop 2023. The forum is organized by the Shanghai Packaging Technology Association. Representatives from renowned food and beverage companies like Yimin Foods and Bright Dairy will share cases of product packaging digitalization with attendees. The forum aims to promote digital transformation and high-quality development in the packaging industry, and provide a platform for industry stakeholders to exchange knowledge and share experience. The forum will also invite guests from the Shanghai Packaging Technology Association, the Plastic Packaging Professional Committee of the Shanghai Packaging Technology Association, the Green Cold Chain Technology Incubation Center, and Shanghai Zijiang Enterprise Group Co., Ltd. They will present on the innovative use of digital technology in packaging design and production, along with their practical experience in automating and implementing intelligent solutions to packaging production with digital technology.


In addition, Hangzhou Yongchuang Intelligent Equipment Co., Ltd. will host the "YOUNGSUN Asia-Pacific International Packaging Innovation Forum 2023" at swop. Representatives from Jiangnan University, Mengniu Dairy, Want Want Group, Wuliangye Group, and China Resources Snow Breweries have been invited to attend the forum. Focusing on flexibility, personalization, and intelligence, the forum aims to provide attendees with comprehensive insights into new trends, technologies, processes, and applications in the packaging industry. Additionally, it enables them to quickly understand the key to packaging innovation.


"Product Coding" shapes the future of smart manufacture and increases the personalized needs of the terminal industry market

"Product Coding" is a technology that utilizes the cloud platform to connect consumers, companies, and circulation. It aims to provide thorough O2O marketing, anti-counterfeiting traceability, storage, and logistics solutions. The demand for "Product Coding" is on the rise in the food, pharmaceutical, medical device UDI, daily chemical, industrial internet, and industrial product markets. As a response to this trend, swop 2023 is establishing an IMU Exhibition Area located in Hall W3. Companies in the IoT signage industry will participate in the exhibition. IMU members, led by Hefei Yougao Internet of Things Identification Equipment Co., Ltd., will present their solution for "Product Coding" in the 2.0 era at the venue. Yougao, HPRT, Woojamark Technology, Weiqian, EasyJet, Belief, and other exhibitors have also confirmed their participation.


The Shanghai World of Packaging (swop) will offer exhibitors and visitors an expansive platform to discover the future of the packaging industry. We cordially invite professionals from all sectors to attend this event and experience firsthand the latest industry innovations while capitalizing on business opportunities.  Stay tuned!


About Shanghai World of Packaging (swop)

Shanghai World of Packaging is co-organized by Messe Düsseldorf Shanghai and Adsale Exhibition Services Co., Ltd., and will be held annually. swop will focus on such themes as Artificial Intelligence, sustainable packaging, smart factory, printing and labeling, processing and packaging components, package container production, e-commerce and logistics packaging, innovative packaging materials, packaging design, personalized packaging, packaging light-weighting, packaging design, etc., to provide innovative omni channel packaging solutions and showcase intelligent processing and packaging production lines. At the same time, special exhibition areas and distinctive zones will be available at the expo to cover all the trending topics in the packaging industry. 


For more information, please visit the official website: www.swop-online.com, or scan the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Roxie Liu 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Winnie Fung
Adsale Exhibition Services Ltd.
Tel+852-2516 3389
Fax+852-2516 5024


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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