Exhibition News

Exploring Global Processing and Packaging Trends: CIFST and swop Join Forces in the Food Track


GourmetPro, the renowned global food and beverage community, unveils the 15 Essential Food and Beverage Innovation Trends for 2024. Highlighted innovations include pioneering advancements and innovative meat such as cultivated meat mushrooms (Mycelium), algie, alongside emerging trends in precision nutrition, functional beverages and next-generation sweeteners. Emerging food trends drive the demand for advanced food processing and packaging solutions. Artificial intelligence is increasingly integrated into food and beverage innovation to ensure consistency, cost reduction, and efficiency with constant monitoring and parameter adjustment in real time. Food processing robots enhance efficiency, hygiene, and convenience. Moreover, a growing demand for sustainable packaging prompts brands to innovate with various eco-friendly solutions.


Breaking boundaries: cross-sector collaboration unveils cutting-edge processing and packaging technologies for the food industry!

swop 2024 is scheduled from November 18th to 20th at the Shanghai New International Expo Center. The event will showcase pioneering advancements in food processing and intelligent manufacturing. This edition will also mark the first collaboration with the Chinese Institute of Food Science and Technology (CIFST) to host the Food Equipment and Intelligent Manufacturing (Shanghai) Forum. The "Food Processing and Intelligent Manufacturing Zone" will be set up at the trade fair, spotlighting processing and packaging hotspots relevant to food producers and aiming to enhance their production lines.


CIFST, a prominent food science and technology society in China, attained full membership in the International Union of Food Science and Technology (IUFoST) in September 1984. It is the exclusive representative of the Chinese food science and technology community within the union. Over the years, CIFST has played a crucial role in organizing decision-making and consulting activities that significantly  influence China's food industry. By creating a platform for a variety of high-level conferences, it has emerged as the foremost avenue for academic exchanges in food science and technology. CIFST is committed to advancing global scientific and technological frontiers and achieving sustainable development goals. By spearheading advancements in the food science and technology sector, CIFST has transformed its annual meeting into the foremost event in the food industry.


As a member of the interpack alliance, swop receives support from a vast global network and resources. This collaboration integrates industry resources worldwide and offers an exceptional platform for equipment manufacturers and packaging material providers.


Focus 1: Food Equipment and Intelligent Manufacturing (Shanghai) Forum brings together decision-makers from premium food producers

In the present day, intelligence, AI, robotics, sustainability, and other factors are pivotal forces shaping the food industry landscape. 


The Food Equipment and Intelligent Manufacturing (Shanghai) Forum 2024 is poised to collaborate with industry players in overcoming technical barriers and delivering tailored production solutions for the food sector. The forum prioritizes intelligent factories, production lines, and supply chains, exploring advanced technology integration to automate, digitize, and enhance production processes. The aim is to improve efficiency, quality, and responsiveness to consumer demands. AI and Robotics will be extensively discussed as tools to enhance productivity, resource efficiency, and competitive edge. Sustainability will also take center stage, focusing on eco-friendly equipment and best practices in supply chain management. 


At the event, global buyers will gather to explore industry trends, discuss future directions, and inject vitality into international cooperation and sustainable development in food processing. Previous forums have attracted renowned brands such as Anioy, Bao Feng, Weishiyuan, Kemen, Meishenyuan, Jinshahe Group, Hongda Tea, Hongfu, Huaweifang, JML, KraftHeinz, Master Kong, Mars, Nanjing Dawang, Nissin, RIO, Sanhong, Sanquan, Hi A’kuan, Weizhixiang, General Mills, Wahaha Group, McCormick, Wuzhanmao·Huangjiu, Xiangpiaopiao, and Yurun Group.


Focus 2: Food Processing and Intelligent Manufacturing Zone - The ideal fusion of technology and market

swop 2024 will introduce the newly established Food Processing and Intelligent Manufacturing Zone that focuses on factory automation, energy efficiency, meticulous management, and enhanced productivity!


The zone will exhibit advanced food processing and intelligent manufacturing technologies, covering processing and packaging machinery for food, beverage, pastry, confectionery, and baked goods. It will also feature intelligent packaging technologies such as air-conditioned freshness packaging, vacuum packaging, and sterilization technology alongside various packaging materials, containers and finished goods, offering tailored technical solutions for food producers worldwide.


Past editions of swop have attracted renowned exhibitors, including Hualian, Multivac, Acepack, Renpak, Brother, SDW, Eiahe, Youngsun, Zhongya, KUKA, HOERAUF, HERMA, WOLF and Herrmann.


Multiple business matchmaking sessions: 1-on-1 meetings fostering collaboration and partnership

swop will organize domestic and international business matchmaking events, providing opportunities for one-on-one interactions with end-users. This initiative aims to assist food companies in making targeted connections and expanding their presence in global markets. These events facilitate face-to-face meetings between food companies and potential partners, aiding project realization and market expansion. swop 2024 is poised to emerge as one of the leading platforms for matching “supply and demand” in the packaging industry.


CIFST and swop join hands in cross-sector collaboration, harnessing technology to propel innovation in the food processing and packaging industry. We look forward to seeing you at the Shanghai World of Packaging (swop 2024) in the Shanghai New International Expo Center from 18 - 20 November 2024. See you there at this “must-attend” event in the processing and packaging industry!


Secure your spot at swop 2024 and seize the opportunity to witness innovation and breakthroughs in food processing and packaging!


About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 18 to 20 November 2024. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Roxie Liu 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Winnie Fung
Adsale Exhibition Services Ltd.
Tel+852-2516 3389
Fax+852-2516 5024


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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