Exhibition News

ESG Sparks Global Trend for Eco-Friendly Packaging: swop 2024's GREEN POWER ZONE Paves the Path to Sustainability!


From an Environmental, Social and Governance (ESG) perspective, the global green packaging sector has a promising outlook for 2024. The evolution of ESG principles in recent years has catalyzed substantial growth opportunities for the packaging industry. Numerous global fast-moving consumer goods (FMCG) brands have incorporated ESG strategies into their packaging, aiming to inspire corporate values, drive innovation and create compelling green brand narratives.


In March of this year, the European Union unveiled a series of new packaging regulations, encompassing targets for packaging reduction, restrictions on the permanent use of chemicals, promotion of reuse and refill initiatives, and mandates for recyclable packaging materials with specific recycling objectives. In particular, by 2029, the EU aims to ensure that 90% of single-use plastic bottles and metal beverage containers are collected through separate recycling systems. These market trends will further drive the development and application of green packaging materials, innovative packaging designs, and circular packaging economic models!


swop 2024 spotlight: GREEN POWER ZONE

This year, swop will unveil an upgraded version of the GREEN POWER ZONE, promising heightened excitement for the packaging industry! In this upgrade, the Zone will focus on reducing carbon emissions and footprints, steering the packaging industry toward low-carbon practices and environmental preservation. It will showcase advanced environmental packaging technologies, innovative dual-carbon solutions, and sustainability practices.



The GREEN POWER ZONE will present a wide range of innovative packaging materials and production equipment. This include sustainable packaging products, biodegradable materials and machinery, paper-plastic film packaging products and equipment, as well as paper container production equipment. These offerings help companies reduce costs, improve efficiency and achieve low-carbon and energy-saving goals. Concurrently, there will be a forum and an immersive interactive zone to delve into the evolving trends in sustainable packaging from various perspectives, fostering an interactive platform for exchange within the packaging supply chain.


In addition, the Zone will organize thematic forums for industry experts, academics and business leaders to share insights and experiences in sustainable packaging. Topics will include exploring hot topics such as new European packaging regulations, opportunities and challenges in sustainable plastic packaging supply chains from an ESG perspective, emerging opportunities in plastic packaging markets under evolving consumption trends, and innovative material technologies driving innovation and sustainability in plastic packaging. These discussions are designed to provide attendees withvaluable industry insights and business opportunities.


An immersive and interactive display area will also be established within the Zone, providing visitors with a comprehensive understanding of innovative products and solutions for environmental packaging through physical displays. swop, which serves as a platform for matching supply and demand within the packaging industry, will facilitate business collaboration and technology exchange through various trade matchmaking activities and precise one-on-one engagements.



Highlights from the previous edition of the GREEN POWER ZONE

In 2023, the GREEN POWER ZONE showcased a diverse range of eco-friendly packaging materials, production equipment, and packaging solutions to assist packaging companies and brand owners in achieving sustainable development goals. Notable exhibitors include: SABIC, Esun, Hua Wei, HSM, Beauty Star, Bisheng, Royal New Materials, HOME-LINK, Intop, Techuang, Ceville, Reberet, ExxonMobil, COACE, REEF, MT, Zhongcheng Ecotechnology, Sanfeng, Yuto, Zidan, Hengxin, Mr. Bamboo, Pando, HGHY, Huain Industrial, Sunkea, Leadtra, Taihong, INTCO Recycling, Topcircle, Mission Recyco, acmeplas, Tangke, TüV Rheinland and SGS.


Recap I: European Sustainable Packaging Display Zone

The GREEN POWER ZONE - European Sustainable Packaging Display Zone made its debut at swop 2023 and received a great response. It showcased numerous creative, eco-friendly FMCG sustainable packaging solutions from Europe, attracting a large number of trade buyers and visitors. Simultaneously, swop partnered with Innova Market Insights, an internationally renowned market insight agency, to showcase global cases and innovative practices of sustainable packaging for food and beverage. This collaboration accelerated the pace of development within the global sustainable packaging sector.



Recap II: Concurrent Forum GREEN POWER Sustainable Packaging - How to Improve Product Competitiveness

The forum, GREEN POWER Sustainable Packaging - How to Improve Product Competitiveness, gathered top experts from Europe and renowned companies including Procter & Gamble, Yili, and Decathlon. It delved into topics such as "Global Food Packaging Trends: Realizing Circular Economy", "Green and Sustainable Solutions: Expanding Packaging Horizons", "Biodegradable Materials and Packaging Applications" and "Innovative Dairy Packaging Cases". These discussions educated the audience on leveraging sustainable packaging to strengthen product competitiveness.



In 2024, the GREEN POWER ZONE will attract over 200 renowned exhibitors from the industry. Exhibitors and visitors will convene at swop 2024 to discuss upcoming trends, including recycling, degradation and reduction, circular economy initiatives, white pollution control, green design principles, carbon neutrality and carbon peak strategies. swop will provide eye-catching signage and customized booths for the GREEN POWER ZONE, facilitating rapid engagement with the target audience. Secure your spot now and take advantage of thebird benefits!

As a GREEN POWER Forum Sponsor, you would be entitled to:
- A speaking slot in the concurrent swop 2024 forum
- A standard booth (9 m2) in the Green Power Zone.
- Display of the sponsor’s LOGO at the check-in for VIP trade buyer groups
- Plenty of exposure for corporate promotional materials on the show floor.


About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 18 to 20 November 2024. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Roxie Liu 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Winnie Fung
Adsale Exhibition Services Ltd.
Tel+852-2516 3389
Fax+852-2516 5024


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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