Exhibition News

Elite Buyers from the Global Processing and Packaging Industry Will Gather at swop 2024, Which Will Focus on Packaging Technology Innovation and Intelligent Development


In an era of booming demand across the entire packaging industry, the Shanghai World of Packaging (swop) has, for many years, brought together the industry’s cutting-edge packaging machinery and equipment, innovative materials, and advanced technology, earning unanimous praise from professional visitors and buyers. Continuing the excitement of previous editions, swop 2024 will be held from November 18 to 20 at the Shanghai New International Expo Center. swop 2024 will showcase a vast array of popular packaging products across 65,000 square meters of exhibition space. Over 900 exhibitors are expected to participate, with the number of trade visitors anticipated to exceed 35,000.


Innovative and Intelligent Primary and Secondary Packaging Technologies to Rock swop 2024

swop 2024 will offer a comprehensive range of solutions covering both primary and secondary packaging equipment. From packaging machinery, new materials, and cutting-edge technologies to innovative designs and packaging solutions, swop 2024 will address all aspects of packaging needs. The exhibition will showcase food processing and packaging machinery, plastic and paper packaging container production equipment, primary and secondary packaging equipment, back-end packaging equipment, and other intelligent/automated packaging technologies to fully meet the demand for smart packaging solutions. Key exhibitors include Youngsun, Hualian, Multivac, Renpak, Zhongya, GURKI, Eiahe, Samwin, High Dream, BHI, Acepack, Xinglu, Kunyan, Brother, Ruiji Jinhong, WANERX, Dahe, Echo, DAJIANG, Yiliang, Sanqiao, Techik, Haomingda, Ruitai, Songben, SDW, and many more! These exhibitors will present numerous solutions that help companies reduce costs, enhance production efficiency, and optimize packaging processes. Join us at swop 2024 to experience the latest primary and secondary packaging equipment and discover new packaging solutions and innovations.


Green Power: Greening the Future of Packaging

The fully upgraded GREEN POWER ZONE will showcase a wide array of innovative packaging materials and production equipment. This includes sustainable packaging products, biodegradable materials and packaging, fully biodegradable bag-making machines, paper-plastic film packaging products and equipment, and paper container production equipment. These offerings aim to help companies reduce costs, improve efficiency, and achieve their low-carbon and energy-saving goals. Concurrently, a forum and an immersive interactive zone will explore sustainable packaging trends from multiple perspectives, creating an interactive platform for exchange within the packaging supply chain. Notable exhibitors at swop 2024 include HOME-LINK, Haishun, Daman, KBD, Huawei, SAGE, JIA SHENG DE, BeSure, MIDA, Huain, Euro Asia, Jin Mei, Biopoly, TECHUANG, YAMEIDA, Jinke, ZHANG MEN ZHU, Sunkea, Aisun, XING YUAN ZHI CHENG, LITUO, and BAOJIAHUA.


Three “Food” Topics in the Spotlight! Greater Focus on Food Processing and Packaging Innovation


Food Equipment and Intelligent Manufacturing (Shanghai) Forum

In 2024, the Chinese Institute of Food Science and Technology and swop will jointly host the Food Equipment and Intelligent Manufacturing (Shanghai) Forum during swop. The forum will focus on topics such as food visual analytics, machine learning and food science, smart food manufacturing, AI and food production, food big data computing, food digital management, and food packaging with artificial intelligence. The forum will gather food buyers from around the world to discuss the path to innovation-driven development and showcase cutting-edge processing and packaging technologies, aiding food producers in realizing intelligent and automated production and improving food safety.


Save Food(China)Forum and Award Ceremony for Save Food Design Award & Sustainability Design Award China

In response to the global initiative “SAVE FOOD” jointly launched by the Food and Agriculture Organization of the United Nations (FAO), the United Nations Environment Programme (UNEP), Messe Düsseldorf, and interpack, a series of events, including the Save Food(China)Forum and Award Ceremony for the Save Food Design Award & Sustainability Design Award China, will continue to be held at swop 2024.


Food Processing and Intelligent Manufacturing Zone

The Food Processing and Intelligent Manufacturing Zone will showcase cutting-edge food processing and intelligent manufacturing technologies, including food processing machinery, general food machinery, and intelligent equipment. The focus will be on automation upgrades, reducing energy consumption, fine management, and improving product quality. This zone will not only serve as an exhibition but also as a crucial platform for food producers to achieve intelligent and automated production. Notable exhibitors at swop 2024 include Lianke Intelligence, Haitel, Eric, ZHONGWU, Soontrue Machinery, DTS, Arrow Machinery, Darin, and HAOKE Food.


Targeting Trade Buyers Worldwide, swop Creates New Opportunities for the Global Packaging Industry

In the “Overseas Business Matchmaking” session, suppliers and buyers engage in one-on-one meetings where suppliers can gain a deeper understanding of buyers’ needs while showcasing their products, technologies, and solutions. This direct, interactive communication fosters trust and cooperation, laying a solid foundation for future business partnerships. Additionally, international mainstream social media will widely promote the latest information about swop 2024 and highlight selected exhibitors, providing companies and trade buyers with a packaging platform of international scope, thus building bridges for industry communication and collaboration.


About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 18 to 20 November 2024. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.


For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news


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Press Contact:

Ms. Roxie Liu 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Winnie Fung
Adsale Exhibition Services Ltd.
Tel+852-2516 3389
Fax+852-2516 5024


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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