Exhibitor News

With promising prospects in the global packaging and printing sector, swop 2019 opens the "Printing & Packaging Theme Pavilion"


At the end of 2017, the sudden price increase of boxboard and corrugated paper undoubtedly brought the printing and packaging industry in difficult situations in 2018. The winter of package printing is over in 2019, and China's packaging industry is entering a critical period of development. It is estimated that by 2023, the total revenue of China's packaging industry will surpass 2 trillion yuan, with an average growth rate of 6.79% and profits approaching 133.477 billion yuan. The output value of paper packaging will exceed 900 billion yuan. 


How will the escalated China-US trade war affect the paper industry?

The China-US trade war is escalating yet once again. As a result, packaging, boxboard and corrugated paper, which rely heavily on import and export, have become the focus of the printing and packaging industry. According to the General Administration of Customs of China, China imported a total of 17.055 million tons of waste paper in 2018, down from 25.72 million tons in 2017 by about 33.8%. Paper manufacturers in China are shifting their focus towards the European markets. Consequently, the impact of this trade war on China’s printing and packaging market will be rather limited.


The 6th drupa global trend report shows optimistic mood in the printing and packaging industry.

The 6th drupa global trend report is designed to track key economic and market developments worldwide, with 850 industry professionals participating in the survey. Overall, the report shows a good situation. Nearly all global indicators have climbed over the past five years, despite certain key indicators that suggest pressing challenges on the horizon. In most cases they are not related to printing, but rather to political and broader economic factors. Clearly, certain regions are enjoying outstanding development while others can be struggling. Some sectors experience eye-catching growth, such as packaging and functional printing, whereas some remain weak, such as commercial and publishing printing. Having withstood the two major challenges (global recession and digital media) of the past decade, the industry has once again rekindled confidence.



swop 2019 to launch the "Printing & Packaging Theme Pavilion"

From the 6th drupa report, it is clear to see that manufacturers remain optimistic about the package printing industry and the future prospects. To lead the development, swop will add a Printing & Packaging Theme Pavilion Area of 10,000 sqm at Hall N5. swop is co-organized by Messe Düsseldorf Shanghai (MDS) and Adsale Exhibition Services Ltd. Messe Düsseldorf, the MDS headquarter and one of the top five trade fair organizers, organizes industry-leading trade fairs in printing, packaging and plastics, namely Drupa, interpack and K Trade Fair. Adsale Exhibition Services Ltd. has also had over twenty years of experience in printing, plastics and packaging industries. The global network and rich resources of the two organizers have been well invested in the Printing & Packaging Theme Pavilion.


Range of exhibits :

•Post-press and paper converting
•Carton packaging
•Printing equipment for offset printing, flexography, gravure, etc.
•Special printing equipment for screen printing, etc.
•Prepress and digital printing
•Corrugated material
•Materials including papers, ink & consumables, etc.
•Accessories and services


With 60% increase in exhibition area this year, swop 2019 has, as of press time, received registration of exhibitors including Amcor, Hangzhou Zhongya, Hangzhou Youngsun, Eiahe, AIA, APP, KAWATA, JWELL, Zidan, Rui Packaging, Demark and other renowned enterprises in equipment, printing and component business.



swop 2019 is projected to attract 30,000 Chinese and international visitors from food, beverage, household chemical product, pharmaceutical and other sectors, up by more than 60% over last year’s edition. As an all-encompassing exhibition covering the entire industry chain, swop trumpets strong growth momentum. The organizers have also implemented the Top 100 Enterprise Buyer Group Program, which will invite visitors from food and household chemical product associations from Japan, South Korea, Malaysia, India and Thailand, etc., in addition to heads of packaging and procurement departments at renowned enterprises including Danone, Heinz, Nestle, Mondelez, COFCO, Pepsi, Coca-Cola, Yili, Bright, Nongfu Spring, Unilever, P&G, L'Oreal, Proya, and Pechoin, etc., who visited multiple editions of swop in the past.


For companies that are interested in participation, please visit the official website: www.swop-online.com to enjoy the Early Bird Offer for booth reservation, or scan the official WeChat QR code below to stay tuned with the latest swop news.


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