swop 2021 will Soon Launch a new Era of Green and Smart Packaging!


swop 2021 (Shanghai World of Packaging) jointly held by Messe Dusseldorf (Shanghai) Co. Ltd. and Adsale Exhibition Services Ltd., will be returning to halls N1-N5 at the Shanghai New International Expo Center (SNIEC) on November 23-25, 2021. swop 2021 is a member of interpack alliance, the world's leading exhibition for packaging machinery and processing. swop 2021 will feature products from terminal industries such as food and beverage, confectionary, bakery, pharmaceuticals, cosmetics, non-food consumer goods, and industrial goods, providing an exceptional platform for Chinese manufacturers of processing and packaging machinery, and producers of packaging materials.  


swop 2021 will cover a broad range of categories, including AI, smart factories, label printing, processing & packaging components, packaging materials & container manufacturing, e-commerce & logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase a smart processing & packaging production line. Five special zones will concurrently display all major aspects of the packaging industry.


Booth application  for swop 2021 has begun. Book now for an early-bird special!


The SAVE FOOD Special Zone—Exploring New Possibilities 


The Save Food Special Zone is a proposal by the Food and Agriculture Organization of the UN and Messe Dusseldorf GmbH to address global food waste and consumption. Save Food seeks to promote dialogue through global networks of business, politics and research, and aims to assist in formulating solutions relevant to food value chains. Save Food will once again make an appearance at SWOP 2021. In the main exhibition special zone, a forum will be held to focus on reducing food waste and consumption through the use of advanced processing and packaging technology, innovative packaging materials, and processing methods throughout the industry chain.


The FMCG Future Zone—Bringing resources together


In 2022, Chinese B2B market for FMCG will continue to grow rapidly, driven by comprehensive regional development. Transactions are expected to reach 442.8 billion yuan. For many manufacturers of packaging materials and products, the market for FMCG has vast potential. swop 2021 will mark the fourth time collaborating with PKG Family to create an FMCG future Zone. This zone will showcase packaging material products and design services, logistical packaging materials, innovative packaging materials like films and masterbatch, and traditional packaging materials, such as paper, plastic, metal, and glass. It seeks to create channels and platforms for high-efficiency communication, establish the most valuable production chain ecosystem for FMCG, gather together industry elites, and create a digest of industry literature.


The Smart Packaging Zone—Great potential in the IoT era


The global smart packaging industry market is expected to show an annual compound growth rate of nearly 8%, and the Chinese smart packaging industry market could exceed 200 billion yuan by 2023. The rise of the IoT (Internet of Things) era in China will trigger a rise in the use of smart packaging in the food, cosmetics, and pharmaceutical sectors. The Smart Packaging Zone will offer an in-depth display of functional smart packaging, structural smart packaging, informational smart packaging, and related technical applications.


The Printing & Labelling Zone—China in the context of global printing 


China has already surpassed the US to become the largest packaging and printing market in the world. In the future, packaging and printing will develop in five major directions: smart packaging, green packaging, electronic packaging, small packaging, and personalized or customized packaging. The Printed Packaging Zone will feature booths from major packaging printing factories and bring together a variety of users to showcase the packaging industry's latest printing and labeling equipment and technology.

Packaging Material/Container Production & Flexible Packaging Zone 

—New development trends in the packaging industry  


swop is an exhibition platform for the entire packaging production chain, which presents the newest technologies related to packaging materials and containers. Whether it's single material, composite material, hard or soft packaging, or the latest eco-friendly materials, Packaging Material/Container Production & Flexible Packaging Zone offers a concise overview of the industry's newest materials and products and shows development trends in the packaging materials field.


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Press Contact:

Ms. Roxanne Cai 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Christina Chow
Adsale Exhibition Services Ltd.
Tel+852-2516 3523


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world's top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 70+ fulltime employees, the company's head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn. 


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers' needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk


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