食品
卖点突出的食品包装,才是有效设计!
2022年11月11日
主打轻食产品的「研食刻」
整体遵循个性、现代、新潮的风格设计
从视觉上塑造差异化形象
满足当代年轻人的审美需求
LOGO设计上
品牌名以全拼音+英文组合呈现
笔触间做断笔等处理
增加衬线字体的动感
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同时对品牌字样进行加粗
增加视觉厚重感
体现品牌的严谨、专业
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礼盒以色块面的形式布局
通过多种饱和明亮的色彩碰撞
打造强烈视觉,增强张力
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色块矩阵比例各不相同
用来区分产品不同的信息层
重点分明,杂而不乱
有利于提高产品的传播效率
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其中有以百分比100%数字
直观表达产品的高蛋白含量
也有以抽象的几何图形
巧妙诠释每款轻食的外观特征
进一步强化识别
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透明的磨砂质感包装盒
在视觉上更易刺激食欲
有利于减轻消费者的心理负担
让轻食也变得更有趣味
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礼袋设计上
提取品牌名等矩阵元素做主视觉
直观表达产品属性
银灰色基调增强品牌质感
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除了即食食品
我们鲜少了解过的肉制品类
也在包装上有不少新创意
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EatEco品牌,便以可持续发展为理念
打造由植物蛋白制成的“未来肉类”
在肉制品领域搭建全新标准
给用户带来更健康、环保的产品体验
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包装上,同样遵循环保理念
首先在袋内印上品牌介绍和食谱等信息
用户开启包装袋,既能了解产品
也可将其作为海报或传单等重复使用
而不再是丢弃在垃圾箱
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选择小麦米色渲染包装
减少纸质包装和材料所需的印刷工艺
同时在视觉上塑造环保视觉
贯彻品牌可持续理念
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盒面减少装饰元素
将视觉重点转移到产品名
有效实现减墨
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撕开内包装
还可看见顶部印刻的主题文案
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