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swop Joins interpack alliance – The New Umbrella Brand for Trade Fairs all About Processing and Packaging


Since 1958, the interpack trade fair in Düsseldorf has presented tangible evidence of the processing and packaging industry’s global success. interpack alliance is based on interpack, the world's leading processing and packaging trade fair, spanning all international events staged by Messe Düsseldorf under its processing & packaging portfolio. As a member of interpack alliance, Shanghai World of Packaging (swop) will be held at the Shanghai New International Expo Center on November 7-10, 2017 and will benefit from the global network, expertise and resources of interpack.


Covering the Entire Packaging Industry Value Chain

swop addresses the target groups of food, beverages, confectionery, baked goods, pharmaceutics, cosmetics, non-food consumer goods and industrial products in key emerging markets. Domestic and regional manufacturers of processing and packaging machinery will receive a boost in their search for business, innovation and development opportunities. swop is an excellent display and communication platform for the entire packaging industry. Regardless of whether you are a manufacturer of processing and packaging machinery equipment or a supplier of packaging materials and products, swop 2017 will not only provide you with an immediate "supply and demand" platform for the packaging market, but will also give you insights into future packaging trends.


SAVE FOOD - Special Theme Will Debut at swop 2017

The SAVE FOOD initiative from the partners Messe Düsseldorf, the Food and Agriculture Organization of the United Nations (FAO) and United Nations Environment Programme (UNEP), aims to reduce global food waste and losses. In order to do so, it promotes interdisciplinary dialogue and sparks debate with the goal of generating solutions, across the entire value chain “from field to fork”. "SAVE FOOD", as a theme, was launched for the first time at interpack 2011 with an international congress and a special exhibition. At present, more than 140 companies and trade organizations from the industrial sector are SAVE FOOD members, including Bosch, Nestlé and DuPont among others. Additionally there are several hundred Non-Governmental Organizations (NGOs) and research institutes registered with FAO under the SAVE FOOD Network.

SAVE FOOD will debut in China during swop 2017 with a featured area and forum to share information with the public, especially the suppliers of solid foods, liquid foods, fresh foods and agricultural products. The problems of food waste, extending the shelf life of food and preventing spoilage and damage during transportation will also be addressed.


innovationparc – Innovative Packaging, Intelligent Solutions & Packaging Industry 4.0

The organizers will also introduce ‘innovationparc’, a unique area for the future development of innovative packaging. It will also showcase intelligent devices and solutions for the entire industry chain of innovative packaging. Exhibitors and visitors will come together to explore possibilities for the future of packaging innovation, both in ecological and economic terms.


Upgraded "Packaging Materials and Products Zone"

The first Shanghai World of Packaging (swop) built a successful area for "Packaging Materials and Products" in cooperation with "Packaging Family", a non-profit organization and community for packaging with more than 400 members. The Packaging Materials and Products Zone at swop 2015 showed the most innovative packaging materials, creativity and design. The zone at swop 2017 will be even larger interms of space compared to the previous edition. Innovations in green packaging materialsfor environmental protection, sustainable development, and packaging design will be demonstrated.


New Show ‘components for Processing and Packaging’

‘components’ debuted as an exhibition parallel to interpack in 2014, and will now be introduced to swop 2017. The trade fair targets companies specialising in motors and drive technology, control and sensor technology, products for machine vision, handling technology, industrial software and communication as well as complete automation systems for packaging machines. It is also directed at manufacturers of machine parts, components, accessories and peripheral equipment and of components and auxiliaries for packaging means.


China – A Dynamic Growth Market for Packaging and Related Processes

A market research report provided by PWC shows that the Chinese food industry market was valued at $ 2 trillion in 2014, and the annual growth rate of the food processing industry is forecasted to reach 10% by 2020. The output value of the pharmaceutical packaging industry reached 11 billion US dollars in 2014, with an average annual growth rate of 10.6% in 2014-2015, compared with the cosmetics industry, whose output value was 27.9 billion US dollars in 2014 and is expected to reach 37.5 billion US dollars in 2017. Furthermore, the government program ‘Made in China 2025’ will bring to the forefront topics such as intelligent and green manufacturing as well as new sustainable packaging materials. Therefore, there will be a strong and growing demand on modern technology for packaging and related processes in China in the future.


For more information on swop, please visit the official website or follow us via facebook( to keep updated with the exhibition.




Press Contact:

Ms. Echo Li

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel   +86-21-6169 8337

Fax  +86-21-6169 8301


Ms. Minna Mui

Adsale Exhibition Services Ltd.

Tel   +852-2516 3343

Fax  +852-2516 5024


Ms. Hao Bin

China Center for Food and Drug International Exchange (CCFDIE)

Tel   +86-10-8221 2866

Fax  +86-10-82212857


Organizer background information

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing the world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS successfully holds more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai, Beijing and Shenyang with a workforce of 70+ full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at


Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd was establishedin Hong Kong in 1978. It is the organizer of Chinaplas which is Asia’s no. 1exhibition on plastics and rubber industries. Adsale is also the organizer of Sino-Pack, Sino-Label and Printing South China. Backed up with enormous resources in Asia and with well-versed trade promotionstrategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across20 industries, including plastics &rubber, textiles&garments, building&lighting, power &electrical equipment, automobile& auto accessories, packaging technology &products, printing &labels, woodworking & furniture, heating &boiler technology and so forth, to satisfy international suppliers’ needsof tapping into the Chinese and Asian markets.The Group has liaison offices in Beijing, Shanghai, Shenzhen and Singapore, with a staff of over 300.


China Center for Food and Drug International Exchange

China Center for Food and Drug International Exchange, as an independent institutional legal person, is a public institution affiliated to China Food and Drug Administration (CFDA). By centering on the functions and work priorities of CFDA, CCFDIE undertakes international exchanges and cooperation through non-governmental channels, organizes and implements international exchange and cooperation programs among enterprises, scientific research institutions, social organizations, foundations as well as foreign institutions.

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