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#swop 2019 | Enter the Era of Smart & Innovative Packaging

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd.will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 25 to 28 November 2019. swop will cover end use industries such as food, beverage, confectionery, baked goods, pharmaceuticals, cosmetics and daily care products, non-food consumer goods and industrial goods, providing an excellent trading platform for domestic manufacturers of processing and packaging machinery and materials.

The upcoming edition of swop will focus on artificial intelligence, printing and labeling, e-commerce and logistics packaging, personalized packaging, packaging design, etc., with the aim to provide innovative packaging solutions and showcase intelligent processing and packaging production lines for the entire industry chain. Five special exhibition areas are designed to cover all hot spots of the packaging industry.

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interpack alliance

The new label interpack alliance spans all international events staged by Messe Düsseldorf under its Processing & Packaging portfolio. 

The interpack alliance addresses the target groups of food, beverages, confectionery andbakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event.

In addition, successful special topics such as SAVE FOOD and components will also be represented at the trade fairs making up the interpack alliance.

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swop PROCESSING&PACKING