Special area

Special area



SAVE FOOD is a joint international initiative launched by the Food and Agriculture Organization of the United Nations (FAO) and Messe Düsseldorf, with the goal to fight global food waste and loss. Save Food aims to promote dialogue through a global network of business, politics and research, and help develop solutions across the entire value chain of food. SAVE FOOD will once again participate in swop 2021 with forums in the featured areas, share how to reduce food losses and waste through advanced processing and packaging technology, innovative packaging materials and processing methods throughout the industry chain.


FMCG Infinity Zone

China’s FMCG B2B market in 2022 will maintain the growth momentum of the industry driven by regional market expansions, and the scale of transactions will reach RMB442.8 billion. For many manufacturers of packaging materials and products, the FMCG packaging market has unlimited business opportunities. swop 2021 will once again partner with PKG Home for the FMCG Future Zone to build an efficient communication channel and exchange platform, and create the most valuable FMCG industry chain ecosystem, gather industry leaders, and provide the best professional resources.


Smart Packaging

The global smart packaging market will grow at a compound annual growth rate of nearly 8%. China’s smart packaging market is expected to exceed RMB200 billion by 2023. With the arrival of the IoT era in China, the trend towards smart packaging in various fields of consumer goods such as food, cosmetics and pharmaceuticals are gaining steam.

The Smart Packaging zone will comprehensively showcase smart packaging in terms of functional materials, smart structures and information-based approaches and related technical applications.


Packaging Printing & Labeling Zone

China has surpassed the U.S. to become the world’s largest packaging and printing market. In the future, packaging printing will develop in five areas: smart packaging, green packaging, digital packaging, smallsized packaging, and personalized customization. The Label Printing zone will bring the major packaging printing providers and all types of end users together to showcase the latest printing and labeling equipment and technologies used in the packaging industry.


Packaging Material/Container Production & Flexible Packaging

As a display platform for the whole packaging industry chain, swop introduces the latest technologies from the production of packaging materials and containers. Including single material, composite material, hard packaging, flexible packaging and the current green environmental protection of new materials, "packaging material/ container production and flexible packaging area" will focus on the display of packaging materials and container packaging and soft packaging industry of new materials, new products, to transfer the packaging material field new development trend.