swop

swop 2025: Building a Packaging Industry Ecosystem to Drive Demand Evolution and Growth Opportunities

2025-06-24

For a decade, Shanghai World of Packaging (swop) has dedicated itself to the packaging industry, building its “Dynamic Packaging Ecosystem” to connect the entire supply chain into a value-driven network. From November 25–27, 2025, swop will take center stage at the Shanghai New International Expo Centre (SNIEC). Celebrating its 10th anniversary, swop remains a high-quality platform for showcasing and connecting the packaging industry. It drives growth for packaging companies and suppliers while addressing evolving buyer demands.

Through an innovative model of mutual empowerment, swop infuses the industry with new momentum. swop “Dynamic Packaging Ecosystem” redefines traditional trade shows by driving collaborative innovation across the packaging supply chain through mutual empowerment. It supports suppliers with brand enhancement tools and provides buyers with channels to share demand feedback. This market data drives suppliers’ iterative technical improvements.

In-Depth Insights: Fulfilling Buyer Needs with Three Packaging Innovations for Efficient Connections

As packaging market demands grow more diverse, swop brings together supplier resources to deliver customized, all-in-one solutions for buyers. From sustainable eco-friendly packaging to cutting-edge smart packaging technologies, buyers at swop can quickly access high-quality supplier resources, ensuring solutions are implemented efficiently and enabling them to adapt to market changes with ease.

- Innovative Materials: Functionality Meets Sustainability

New packaging materials and technologies are shaping the future. Advanced plastics, fiber-based materials, and smart coatings enhance durability and protection. Bio-based materials and single-material recycling designs support effective recycling, while innovative material designs reduce resource use and enable new functions.

- Smart Manufacturing: AI Meets Experience

Smart manufacturing powers the packaging industry’s growth, driven by the deep integration of artificial intelligence with production expertise. AI-driven integrated systems optimize packaging production processes, reducing waste and energy consumption. Robotics and automation enhance precision and efficiency in packaging, while intelligent control systems optimize resource efficiency. By leveraging AI to unlock the value of packaging production data, companies create new competitive advantages. Smart manufacturing represents an intelligent, sustainable, and efficient production model, driving progress in the packaging industry.

- Future Skills: Human Meets Machine

New jobs require new skills, while the shortage of skilled workers is intensifying competition. Innovative strategies for recruiting and retention are needed. Young talents are looking for meaning, development and modern working environments.Further training and intuitive human-machine interfaces make teams fit for the future. Key competence: mastering technology.

swop 2025: Connecting Global Packaging Markets Through Targeted Trade Matching

Leveraging a robust global buyer database and ongoing strategic overseas promotion, swop 2025 facilitates targeted one-on-one matchmaking between exhibitors, trade buyers, and attendees. It provides a comprehensive platform for global packaging supply-demand connections. Through robust promotion on major international social media, swop 2025 shares the latest event updates and highlights exhibitors, offering an internationally oriented packaging platform that fosters industry exchange and collaboration.

Showcasing Eight Application Sectors Across the Packaging Supply Chain
swop 2025 connects the packaging industry’s upstream and downstream sectors, offering a dynamic platform for product displays and networking. The exhibition spans a broad range of solutions, including: Processing and packaging machinery for food and beverages, pharmaceuticals and cosmetics, non-food consumer goods, industrial products, and confectionery and baked goods; Equipment for producing plastic and paper containers like bottles, cups, bags, and boxes; Machinery for manufacturing and processing packaging materials, alongside a variety of materials, raw materials, and finished products; Packaging printing products, processing and packaging parts, smart and automated packaging solutions, logistics packaging, and packaging design services.

Pre-registration for swop 2025 is now open, inviting professionals from all sectors to join this major packaging industry event. Held across over 70,000 square meters in November 2025, swop will showcase innovative packaging products and technologies from approximately 950 global leaders. The event provides solutions for the entire supply chain and features smart processing and packaging lines. Trade buyers and visitors can efficiently connect with exhibitors on-site to meet procurement needs and explore cross-industry collaborations. Attendees will also discover the latest packaging trends, connect with smart innovations, and gain sharp insights into industry developments to stay ahead in the market.

About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 25 to 27 November 2025. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.

For more information, please visit the official website: www.swop-online.com or follow the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Kandy Tang

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301

kandy.tang@mds.cn

www.mds.cn

Ms. Agnes Tai

Adsale Exhibition Services Ltd.

Tel+852-2516 3365

Fax+852-2516 5024

swop.hkpr@adsale.com.hk

www.adsale.com.hk

About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn

Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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