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Shanghai World of Packaging (swop) — Global Linkage, Intelligent Future

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands to present the Shanghai World of Packaging (swop) from 25th to 27th November 2025 at Shanghai New International Expo Centre (SNlEC).

As a member of the interpack alliance, swop deeply explores cutting-edge fields such as artificial intelligence, intelligent / automated / digital packaging, sustainable / personalized / lightweight packaging, processing and packaging machinery, innovative materials and products, components, printed labels, and packaging design. With a scale of over 70,000 square meters, swop 2025 will present innovative products and technologies from approximately 950+ global leading enterprises in a one-stop platform. It is expected to bring together over 40,000 professional visitors from home and abroad, jointly driving the packaging industry toward an efficient, green, and intelligent future!

★ [Productive & Stable] Packaging Container/Utensil Production Line

★ [Digital & Intelligent] Automated Packaging Line

★ [Energy-saving & Lowering Defect Loss] Food Processing & Intelligent Manufacturing

★ [Green, Functional & Compliant] Packaging Materials Hub

★ [Designs, Functions & ESG] FMGC Packaging Showcase

★ [Recyclable & Lightweight] FMCG e-Commerce Logistics Packaging

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Packaging Industry: Your 360° Solution Provider

From Materials, Equipment, and Products to Design and Marketing - Addressing All Packaging Challenges

new tech · energy saving · stable digital · intelligent conserving energy · lowering defect loss green·functional·compliant design·functions·ESG recyclable·lightweight
8 Sectors

swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.


swop 2024 brought together packaging industry buyers from 104 countries and regions around the world for exchanges! 82.1% of the visitors were directly involved in investment decisions, indicating that the audience possessed strong purchasing and decision-making power.

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At a glance
At a glance
Facts & Figures
News
  • swop 2025: Building a Packaging Industry Ecosystem to Drive Demand Evolution and Growth Opportunities
    swop 2025: Building a Packaging Industry Ecosystem to Drive Demand Evolution and Growth Opportunities
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  • Decade Vitality: swop 2025 Exhibitor Recruitment Surges Beyond Expectations, Pioneering Global Packaging Opportunities
    Decade Vitality: swop 2025 Exhibitor Recruitment Surges Beyond Expectations, Pioneering Global Packaging Opportunities
    More
  • A stepping stone to Asia: Shanghai World of Packaging 2025 opens doors to the Asian packaging market
    A stepping stone to Asia: Shanghai World of Packaging 2025 opens doors to the Asian packaging market
    More
  • Smart Packaging, Green Future—swop 2025: Igniting a Decade of Packaging Excellence
    Smart Packaging, Green Future—swop 2025: Igniting a Decade of Packaging Excellence
    More
  • swop 2024 Concludes with Success, Paving the Way for Future Innovation in the Packaging Industry
    swop 2024 Concludes with Success, Paving the Way for Future Innovation in the Packaging Industry
    More
  • swop 2024: Shanghai World of Packaging Grandly Opens in November, Leading the New Era of Packaging Innovation
    swop 2024: Shanghai World of Packaging Grandly Opens in November, Leading the New Era of Packaging Innovation
    More
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interpack alliance

The new label interpack alliance spans all international events staged by Messe Düsseldorf under its Processing & Packaging portfolio. 

The interpack alliance addresses the target groups of food, beverages, confectionery and bakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event.

In addition, successful special topics such as SAVE FOOD and components will also be represented at the trade fairs making up the interpack alliance.

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