swop

Looking Ahead, Seizing New Opportunities — swop 2025 Marks Its 10th Anniversary in Shanghai

2025-10-30

From November 25–27, 2025, the Shanghai World of Packaging (swop) will return to the Shanghai New International Expo Centre (SNIEC) to celebrate a decade of innovation and industry exchange. We cordially invite stakeholders from across the sector to join this landmark edition and together set the course for the next ten years of intelligent, made-for-market packaging. Launched in Shanghai in 2015 as part of the globally renowned interpack alliance, swop has spent the past decade building a quality platform for trade and exchange across the global processing and packaging industry.

Today the packaging industry faces common challenges: intensified competition driven by product homogenization, rising costs, and increasing regulatory barriers. In this context, swop 2025 is designed to respond to market needs and provide practical, targeted support: it will bring together industry experts to review production challenges and offer professional guidance and practical improvement measures; present peak-season production plans and help coordinate resources so companies can respond to demand; and feature breakthrough packaging technologies and innovations for companies to evaluate. These activities aim to support the packaging industry as it pursues steady, sustainable progress.

Seven highlights — swop 2025 unlocks the full packaging chain and powers preparations for the next peak season

swop 2025 brings together suppliers, manufacturers and service providers to offer buyers one-stop, customizable packaging solutions. Rather than a simple display of exhibits, the event’s seven core tracks form a tailored “Peak-Season Readiness” framework that covers problem solving, trend foresight, efficiency improvement and compliance support. Through targeted solutions for production pain points, product testing, showcases of emerging technologies, and guidance on cross-border compliance, the program aims to help companies complete technical upgrades, finalize equipment and material selection, and carry out comprehensive strategic adjustments ahead of the busy season—enabling them to seize market initiative with efficient, competitive packaging solutions and position themselves as a key growth driver in the next peak season. Highlights include:

- Scenario-driven Solutions: One-stop packages tailored to real-world packaging scenarios.

- 2025 Industry Pain-Point Tracks: Eight themed tracks addressing 24 common packaging challenges to help visitors find relevant solutions.

- Packaging Performance Challenge: A playful testing format designed to help buyers quickly identify products that meet efficiency and functional requirements.

- Global Emerging Technologies: An international look at new packaging technologies and trends to help attendees identify future directions.

- Overseas Compliance: Guidance on packaging and regulatory considerations for overseas markets to help firms manage cross-border compliance.

- SAVE FOOD: Sessions and exhibits focused on ways to reduce food loss and waste, with related insights from notable packaging and design awards.

- Green Power: Green packaging solutions under dual-carbon considerations (for example, biodegradable materials and low-carbon processes) to support companies’ carbon-reduction efforts.

A truly international gathering — major global exhibitors confirmed for swop 2025

swop will leverage the interpack alliance’s global network and resources to provide one-stop processing and packaging solutions for end buyers across sectors including food and beverage, pharmaceuticals, cosmetics, bakery and confectionery, non-food consumer goods, and industrial products. This year’s edition will again host large international pavilions and national delegations from Germany, Italy, Austria, France, Turkey, Switzerland, Japan and South Korea, bringing together established industry leaders and innovation pioneers. Confirmed international exhibitors include: KOCH Pac-Systeme GmbH, Starlinger & Co Ges.m.b.H, NEFAMAK MAKİNA SANAYİ TİCARET ANONİM ŞİRKETİ, Equity Packaging, Itatools SRL, SUNINE TECHNOLOGIES PTE LTD, MOSCA, Metsä, INDIS Air Co., Ltd., LG Chem, Multivac, HANWAVACUUM, FROMM, SCANTECH, Komori, AstroNova, and MOCAP.

Elite gathering, strong partnerships: swop 2025 brings industry associations, leading firms and academics together to explore packaging innovation

This year marks the tenth anniversary of the Shanghai World of Packaging (swop). Over the past decade, swop has maintained close engagement with the industry and steadily built experience and resources. This edition will present new packaging products and technologies while focusing on eight end-user sectors — food, beverages, confectionery, bakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial products — keeping pace with the latest industry developments and the specific needs of these markets.

To mark this milestone, the organizers have carefully prepared a series of tenth-anniversary events, including the themed opening ceremony “A Decade of Brilliance — A New Chapter” and a swop 10th Anniversary Celebration and Appreciation Dinner. These events will gather industry professionals to review progress and exchange perspectives. At the same time, swop will host a program of expert forums and business-matching services, which include:

- AI+Packaging Innovation Forum

- Save Food (China) Forum 2025 and Awarding Ceremony for Save Food Design Award & Sustainability Design Award China

- Forum on Safety Risks and New Technology Development of Food-Contact Plastics

- 2025 Intelligent Packaging Equipment Innovation Application and Industry Empowerment Summit

- Winning Packaging · Full-Chain Optimization from Design to Production Pain Points and Overseas Compliance

- Overseas Buyer Matching Event

- Zhejiang Province Health and Beauty Industry Chain Resources Matching Meeting (Packaging Session)

- Packaging Industry · Practical Forum on Starting from Zero in Cross-Border Trade

- Navigation New Markets in Packaging's Blue Ocean

- swop x CPRJ The Digital and Intelligent Carbon Reduction Revolution in Plastic Packaging — From Material Innovation to Circular Ecosystem

- Industry-University-Research Cooperation Conference on Packaging Industry 2025 & The 2nd Training Course for Sustainable Packaging Engineers

- interpack 2026 Press Conference

- Dialogue Across Continents: Eurasian Food Packaging Technology and Business Opportunity Connection Forum

swop’s 10th anniversary — exhibitors and attendees send best wishes as pre-registration for swop 2025 opens

A decade of dedicated work has borne abundant fruit for the Shanghai World of Packaging (swop). As swop celebrates its 10th anniversary, exhibitors and visitors alike have sent warm messages and hopeful expectations for the show’s next chapter. At the same time, the “Searching for You in the Crowd” campaign — a call for blessing messages and testimonials from our loyal attendees — is in full swing.

“On swop’s 10th anniversary, Hualian Machinery sends its warmest congratulations. Over the years, swop has efficiently connected us with the right buyers and helped accelerate the implementation of our smart-packaging solutions. We look forward to continuing our collaboration to drive smarter, greener packaging across the industry.” — Hualian Machinery Group Co., Ltd.

“We regard swop as an incubator for industry innovation — a platform to showcase new technologies and products, promote industrial upgrading, and foster collaborative innovation across the industry supply chain. We hope all industry stakeholders will deepen cooperation to achieve mutually beneficial outcomes. We also hope the exhibition will broaden its international reach, attract more cutting-edge resources and high-quality buyers, and provide a wider stage for industry-wide collaboration.” — Hangzhou Zhongya Machinery Co., Ltd.

“We are grateful for swop’s ten years of fertile ground that have nurtured innovation. Looking ahead, the sector still needs continuous breakthroughs. Youngsun will showcase advanced packaging technologies — including humanoid robots — and we will continue to innovate alongside swop to help shape the future of intelligent packaging.” — Hangzhou Youngsun Intelligent Equipment Co., Ltd.

“A decade of hard work has borne abundant fruit. We have witnessed swop’s growth and achievements, and we warmly wish the exhibition continued success as it opens a new chapter.” — Made-in-China.com

“As a long-time partner of swop, we have stood by the exhibition throughout its development and witnessed a remarkable decade for the packaging industry. swop’s scale has expanded and innovative technologies continue to emerge; the show consistently brings forward ideas and practical solutions. We are grateful for the journey alongside swop and the wider industry, and we wish the exhibition renewed success and an even brighter future.” — Nanjing Want Want Foods Co., Ltd.

We warmly invite professionals across the packaging industry to join us this November at the Shanghai New International Expo Centre for swop’s 10th-anniversary celebrations. Pre-register now to enjoy complimentary admission and priority, queue-free access to anniversary activities, plus other anniversary privileges. Group registrations receive special gifts and rewards. Let’s come together in Shanghai to celebrate this milestone, share industry insights, and witness the next wave of innovation and growth in packaging.

About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 25 to 27 November 2025. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.

For more information, please visit the official website: www.swop-online.com or follow the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Wendy Hou

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301

Wendy.Hou@mds.cn

www.mds.cn

Ms. Agnes Tai

Adsale Exhibition Services Ltd.

Tel+852-2516 3365

Fax+852-2516 5024

swop.hkpr@adsale.com.hk

www.adsale.com.hk

About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn

Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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