China Packaging Power - Chinese CEO Salon and swop Global Presentation Made Great Impression at interpack 2017


interpack 2017, the Olympics of the global processing and packaging industry, is well under way in the beautiful city of Düsseldorf on the Rhine. Shanghai World of Packaging (swop), as a member of interpack alliance, used this great opportunity to present itself to more than 200,000 professionals and business men from all over the world.

The Chinese packaging market ranked 2nd with around 117 billion USD in sales and will be expected to overtake the USA as number 1 in the near future. 269 Chinese companies including Hualian, Zhongya, Yongsun, Newmstar, Changsu have exhibited innovative products during interpack 2017. The show was a perfect time to show China’s packaging power on the world stage. Chinese enterprises hope to do business in more advanced markets – Europe and not only China and the Asia region. However how to enter this market is a question in need of consideration.

To help Chinese enterprises promote themselves worldwide, Messe Düsseldorf (Shanghai) Co., Ltd. – organizer of swop, with the support of interpack organizer Messe Düsseldorf GmbH, held Chinese CEO salon in the afternoon of May 5 during interpack. Hualian, Zhongya, Newmstar, Xiamen Changsu, Guandong Yuedong and Shanghai Ruijijinhong attended the salon. “We, Messe Düsseldorf GmbH are always thinking highly of the Chinese packaging market and will make swop a leading processing and packaging exhibition targeting China and the Asia region.”Mr. Hans Werner Reinhard, Managing Director of Messe Düsseldorf stated.“The future of the packaging market is China as it is growing steadily”, Mr. Friedbert Klefenz, President of interpack 2017, said. The salon was held in the form of Q&A, all the attendees were interested in the previous position of Mr. Friedbert Klefenz as CEO of Bosch Packaging Technology for 15 years, especially how to make innovations on products and what kind of problems they faced when Bosch first entered the Chinese market. “

In the afternoon of May 8th, the swop global presentation made a grand impression at interpack in Düsseldorf. More than 30 professionals and opinion leaders of media, associations and companies from all over the world has attended the presentation.

Mr. Bernd Jablonowski, Global Portfolio Director at Messe Düsseldorf for the Processing & Packaging sector gave a welcome speech to all the attendees on behalf of interpack and interpack alliance, and expressed recognition and support for swop. Mr. Stanley Chu, Chairman of Adsale Exhibition Services Ltd. shared insights on the current packaging industry situation in China and how it will develop in the coming 5 years. “China is the second-largest packaging market in the world and had more than 250,000 packaging enterprises in 2015 with total turnover of USD 103.59 billion. In terms of the end-user industries, China’s food processing industry is a developed and growing market, and the manufacture of foods made totaled USD 2.24 billion. At the same time, China is the world’s largest e-commerce market. In 2016, the number of e-commerce users was 530 million and the total revenue amounts to USD 376,175 million.”Mr. Chu said, “13th Five Year Plan’and ‘Made in China 2025’ are putting higher demands on the equipment manufacturing industry. As for the packaging industry, the objectives will be green packaging materials, smart packaging machinery and high-end packaging products. It is expected that the revenue of Chinese packaging industry will reach at USD 362.16 billion by 2020. Only through innovation could help all Chinese manufacturers to expand their business worldwide at an international advanced level.  

With the great opportunities in China’s packaging industry, Messe Düsseldorf (Shanghai) Co., Ltd. joint hands with Adsale Exhibition Service Ltd. to hold swop – leading processing and packaging trade fairs targeting China and Asia region. Ms. Pan Yanping, Project Director of Messe Düsseldorf (Shanghai) Co., Ltd. introduced to the participants the latest situation and highlight of swop 2017.

Currently, the number of companies confirmed to exhibit at swop 2017 rose by 50% compared to the last show. 1,000 more exhibitors will be expected to exhibit their latest products, technology and services with 60,000 square meters. Since the launch of visitor pre-registration, many established FMCG enterprises have registered for swop 2017, including Yum, Pepsi, Bright Dairy, Abbott, Unilever, COTY, Johnsons and Nivea. More than 30,000 visitors of the packaging, purchasing, engineering and other decision-making departments from food, beverage, confectionery, bakery, pharmaceuticals, cosmetics, non-food, industrial commodities industry are expected to visit.

SAVE FOOD debuts in China during swop 2017 with a featured area and forum to share information with the public, especially the suppliers of solid foods, liquid foods, fresh foods and agricultural products. The problems of food waste, extending the shelf life of food and preventing spoilage and damage during transportation will also be addressed. It has attracted many socially responsible suppliers with innovative skills in the packaging industry who are enthusiastic to attend, including MULTIVAC, Xiamen Changsu, Berry Plastics, Danbell Equipment, Beijing Lantsai. Futhermore, a high-level forum will be held on Nov 8th with talks on how to prevent food loss and waste through innovative packaging technology. Changsu, the first Chinese member of SAVE FOOD, now confirmed to be ambassador of SAVE FOOD in China and will highlight the topic of film packaging. MULTIVAC, Danbel, Lantsai and Berry will focus on the topics of vacuum packaging, detecting technology, traceable and detective smart tag, materials technology respectively.

The other two new featured areas“innovationparc”and“components” will focus on Industry 4.0 and machine parts, components, accessories etc. With the support of Packaging Family, this year’s “FMCG Future Zone” will be three times as large with a more distinctive theme. It is expected to attract more than 600 well-known manufacturers of various packaging materials and products.

At the same time, 10 more high-end forums will be held to gather opinion leaders from the processing and packaging industry to discuss trends of the future.

As a member of interpack alliance, swop will benefit from a worldwide network of events and the expertise of interpack - the world’s leading processing and packaging trade fair. So far swop has received great support from domestic and overseas packaging related associations inclcuding FPE, UCIMA, VDMA.

swop is an excellent display and communication platform for the entire packaging industry. Regardless of whether you are a manufacturer of processing and packaging machinery equipment or a supplier of packaging materials and products.

For more information, please visit website www.swop-online.com. swop is also present on facebook at Facebook.com/swop.sh providing exhibition updates and announcements.



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Press Contact:

Ms. Echo Li

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel   +86-21-6169 8337

Fax  +86-21-6169 8301




Ms. Minna Mui

Adsale Exhibition Services Ltd.

Tel   +852-2516 3343

Fax  +852-25165024




Ms. Cheng Jianying

China Center for Food and Drug International Exchange (CCFDIE)

Tel   +86-10-8221 2866

Fax  +86-10-82212857




Organizer Background Information

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.


Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd was established in Hong Kong in 1978. It is the organizer of Chinaplas which is Asia’s no. 1exhibition on plastics and rubber industries. Adsale is also the organizer of Sino-Pack, Sino-Label and Printing South China. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across 20 industries, including plastics &rubber, textiles & garments, building & lighting, power & electrical equipment, automobile & auto accessories, packaging technology & products, printing &labels, woodworking & furniture, heating &boiler technology and so forth, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has liaison offices in Beijing, Shanghai, Shenzhen and Singapore, with a staff of over 300.


China Center for Food and Drug International Exchange

China Center for Food and Drug International Exchange, as an independent institutional legal person, is a public institution affiliated to China Food and Drug Administration (CFDA). By centering on the functions and work priorities of CFDA, CCFDIE undertakes international exchanges and cooperation through non-governmental channels, organizes and implements international exchange and cooperation programs among enterprises, scientific research institutions, social organizations, foundations as well as foreign institutions.

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