E-commerce Logistics Packaging to Debut at swop 2019 —— Sharing Business Opportunities in A New Retail Era


According to data released by the National Bureau of Statistics, during the peak business period (November 11 to 16) of the November 11th Singles Day shopping festival in 2018, postal and express delivery companies across China handled a total of 1.882 billion packages. China currently ranks number one in the world in terms of number of express parcels shipped, and this figure has grown more than 20 times over the past decade. However, such rapid growth has led to huge wastage of packaging consumables. At the same time, omni-channel marketing strategies, which integrates physical channels, e-commerce channels, online ordering and delivery, unmanned retail, etc. have emerged; which meets the needs of consumers in our modern society. That is, they can shop at any time, in any place and by any medium; and still enjoy the same shopping experience. With fundamental changes occurring in product marketing, packaging and distribution; the entire value chain is confronted with various challenges, so the packaging industry must find or create new packaging solutions.

In order to spearhead the trend of e-commerce packaging, Messe Düsseldorf (Shanghai) Co., Ltd. together with Adsale Exhibition Services Ltd. has announced the launch of the “E-commerce Logistics Packaging Theme Exhibition”; a satellite exhibition of the Shanghai World of Packaging, swop 2019 scheduled to be held from November 25th to 28th, 2019, which will focus on:

· E-commerce packaging automation
· Takeaway food packaging
· Green packaging
· Packaging design 
· Fresh food cold chain packaging
· Flexible processing and production
· Intelligent warehousing system
· IoT intelligent packaging
· Distribution packaging materials for products purchased online 
· Personalized packaging

Leading intelligent packaging and logistics equipment manufacturers will showcase the latest intelligent packaging equipment, robotics and logistics equipment according to the theme of the exhibition. The theme pavilion will be located in the same area along with “SAVE FOOD”, “FMCG Future Zone”, “Printing Packaging” and “Components Zone”, which are the five major theme pavilions of swop. This year the exhibition area at swop 2019 will expanded to more than 50,000 square meters, covering N1-N5 exhibition halls of the Shanghai New International Expo Center. Nearly 1,000 exhibitors will gather under one umbrella, recognizing swop as a major event of the year, for the packaging industry.

E-commerce Packaging Automation Delivers Low-cost Personalized Packaging
According to e-commerce statics of 2017, the nationwide e-commerce transaction volume reached 2.916 billion yuan; up 11.7 percent from the same period the previous year. With the rapid development of e-commerce logistics, the product packaging industry is flourishing simultaneously. However, as manual packaging operations have been unable to meet the requirements of providing large quantities of product packaging in terms of efficiency and accuracy, automatic packaging lines are emerging at the right time. Integrated with carton forming, automatic boxing and automatic sealing; automatic packaging lines achieve unmanned packaging with front-end automated production lines. According to data released by the Italian Packaging Machinery Manufacturers Association, the annual output of the global packaging technology and packaging industry in terms of value, has reached around USD 40 billion; 60 percent of which comes from the food and beverage industry, followed by pharmaceuticals, cosmetics and personal care products. Automated packaging can be customized and manufactured according to customers’ different packaging requirements.

Intelligent Warehousing & IoT Drives Retail E-commerce
With the rapid development of e-commerce, the logistics industry is now under the spotlight, attracting the attention of various venture capitalists . By 2020, the market size of China’s automated logistics system is expected to cross 100 billion yuan, and the growth rate is forecasted to remain above 15 percent for the next few years. Amazon acquired Kiva Systems for USD 775 million, while JD.com ploughed money into its own warehouses. It is necessary for logistics companies to have a comprehensive intelligent logistics system, with independent intellectual property rights. A complete hardware system typically consists of conveyor equipment, storage equipment, loading and picking equipment, re-batching equipment, re-binning equipment, packaging equipment and sorting equipment.

With the help of various information technologies such as IoT, big data, cloud computing and artificial intelligence; intelligent logistics will not only enable the e-commerce platform to provide consumers with faster and more accurate services, it will also help reduce costs. Moreover, in the wake of increasingly scarce land resources, companies choose to improve their warehouse space utilization by deploying intelligent warehousing solutions.

swop 2019's Top 100 Corporate Buyer Group Program will invite visitors from warehousing, logistics, planning and other related departments of various e-commerce platforms including JD.com, Tmall, Amazon, Vipshop, Suning, S.F. Express, and YANXUAN[Need to insert English name] to name a few., in addition to heads of packaging and purchasing departments of reputed  companies including Danone, Heinz, Nestle, Mondelez, COFCO, Pepsi, Coca-Cola, Yili, Bright, Nongfu Spring, Unilever, P&G, L'Oreal, Proya, Pechoin, and many more. Thanks to the powerful professional network and database resources of the organizers from around the world; swop 2019 is expected to attract more than 25,000 domestic and overseas visitors. For packaging businesses, this is the one and only international professional trading platform where they can have direct contact with high-end customers and renowned companies from the e-commerce logistics industry.

For companies that are interested in participation, please visit our official website: www.swop-online.com to enjoy the Early Bird Offer for booth reservation, or follow us on linkedin(https://www.linkedin.com/in/swop-shanghai-world-of-packaging-a33742158/), Twitter(https://twitter.com/swop_shanghai) and facebook (https://www.facebook.com/swop.sh/) to stay updated with the latest exhibition news.

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Press Contact:

Ms. Echo Li 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337 
Fax+86-21-6169 8301
Ms. Belinda Leung
Adsale Exhibition Services Ltd.
Tel+852-2516 3523

About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.

Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk


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