swop

swop 2025 Unveils Packaging Solutions Matrix: 7 Key Highlights Tackle Industry Pain Points

2025-08-20

Accelerating sustainability, rising digitalization and shifting consumer behavior are reshaping the packaging industry. As a member of the interpack alliance, swop deeply explores cutting-edge fields such as artificial intelligence, intelligent / automated / digital packaging, sustainable / personalized / lightweight packaging, processing and packaging machinery, innovative materials and products, components, printed labels, and packaging design. With a scale of over 70,000 square meters, swop 2025 will present innovative products and technologies from approximately 950+ global leading enterprises in a one-stop platform. In 2025, swop returns for its 10th anniversary celebration.

7 Key Highlights Tackle Packaging Pain Points: swop Unveils End-to-End Industry Solutions

To mark its 10th anniversary, swop has curated a program of high-impact themes for trade buyers and visitors. Centered on innovation across the full value chain — from equipment and materials to finished products, design and marketing — swop will meet the needs of key-buyers and help visitors review current production, prepare for peak-season sourcing, and map out future technology strategies:

- Smart Scenario-Driven Solutions: Customized packaging solutions tailored to different stages of the packaging process and to specific application scenarios;

- 2025 Packaging Challenges: An in-depth review of the sector’s pain points, with on-site exhibitors ready to match solutions to buyers’ requirements;

- Packaging Performance Challenge: Interactive hands-on tests and demonstrations with a fun, engaging format to help buyers evaluate products and find the right suppliers;

- Global Breakthrough Technologies: International cutting-edge technologies reshaping packaging, with smart packaging solutions that reduce costs and improve operational efficiency;

- Going Global Track: Practical guidance on cross-border compliance and customs clearance, offering exporters the know-how needed to enter overseas markets;

- SAVE FOOD: Showcasing innovations in food-preservation packaging and exploring how packaging can play a role in reducing food waste;

- GREEN POWER — The Dual-Carbon Era: Highlighting biodegradable packaging materials and low-carbon production processes.

swop 2025 will launch ‘Packaging Navigation Routes’, helping you obtain packaging solutions

swop 2025 will reintroduce its ‘Packaging Navigation Routes’, efficiently connecting exhibitors with professional visitors. The show will feature 9 thematic zones addressing 25 critical packaging pain points across key sectors including plastic & paper packaging container production (equipment and materials), upstream/downstream packaging equipment, packaging products, and logistics packaging. This comprehensive approach directly responds to core demands of industry buyers in areas such as product traceability, production efficiency, operational accuracy, and yield rate optimization.

By carefully vetting and pre-selecting high-quality exhibitors and mapping their solutions to specific pain points, swop provides a “buyer-centric”, guided sourcing experience. Attendees can follow the Curated Routes as a roadmap to quickly locate and engage suppliers that address their real problems.

Intelligent Supply Chain, Global Reach: swop 2025 Showcases Innovative Smart Primary-to-Secondary Packaging Equipment and Automation Technologies

As the packaging industry enters a new phase of quality-driven development, smart manufacturing has become a principal engine of industrial transformation. The deepening integration of artificial intelligence into packaging production is streamlining workflows and enabling precise control to reduce material waste and energy consumption, while catalyzing the industry's transition to greener production. Meanwhile, robotics and AI-powered automation are being widely adopted across packaging operations, improving precision, throughput, and overall efficiency.

swop 2025 will showcase a wide range of innovative, intelligent and automated packaging technologies and solutions — from packaging machinery, new materials and design concepts to automation applications. Exhibits will cover food-processing and packaging machinery; production equipment for plastic and paper containers; primary and secondary packaging equipment; and downstream packaging machinery and automation technologies that support smart packaging. Featured exhibitors include Youngsun, Hualian, Eiahe, Dahe, BHI, Acepack, Brother, Guangdong Precision, Mingrui, Soontrue, SPEEDPACK, Xinglu, Qibang, Renpak, UP Group, MITTIWAY, Hangzhou Reyshore, Qingdao Yilong, MIN AN HONG, Xuanteng, Yujie, RING PACK, Yuedong, Haitian, Hwamda, Terry, Lisong, ONGO, Jwell, LIUZHOU JINGYE, Yuming, Jiante Tech, JOYREAP, Beiguo, HUITONG, Sotry Tech, Zhengxin, ZHONGKE, Zenbo, RuiDa, Xinzhite, DISCOVER, and many others. Together, the exhibitors and their solutions will enable manufacturers to cut operating costs, boost throughput and yields, and streamline packaging workflows.

Spotlight on Industry Hotspots: “Smart Scenario Integration Packaging Solutions” Zone at swop 2025

swop 2025 will firstly introduce the “Smart Scenario Integration Packaging Solutions” Zone, achieving unprecedented end-to-end collaboration from customized design services to global delivery. This breakthrough empowers visitors to explore the entire packaging industry chain — from concept to implementation — through integrated one-stop solutions. Enterprises gain dual benefits: personalized packaging customization alongside cost reduction and efficiency optimization. The exhibition further provides industry-wide coverage spanning design, production, and logistics.

On-site, exhibitors will showcase technologies via scenario-based demonstrations, enabling professional buyers to efficiently connect with packaging partners across the value chain.

Pre-Register Now for swop 2025 in November and Enjoy Exclusive 10th-Anniversary Benefits

At swop 2025, visitors will discover the latest breakthroughs across the full packaging value chain. swop will feature end-to-end innovations across the industry, including processing and packaging machinery, equipment for packaging materials and container production, innovative packaging materials and finished products, components for processing and packaging, printing and labeling solutions, and the latest advances in packaging design.

Pre-registered visitors will have the opportunity to receive exclusive 10th-anniversary privileges, with even more benefits available for corporate group registrations! For groups of 10 or more visitors, complimentary round-trip shuttle service will be provided. Additionally, all team members will receive same-day lunch, E-show Catalogue, exclusive business matchmaking services, and access to the VIP lounge. Visit the official swop website to complete your pre-registration and claim these valuable benefits!

About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 25 to 27 November 2025. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.

For more information, please visit the official website: www.swop-online.com or follow the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Wendy Hou

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301

Wendy.Hou@mds.cn

www.mds.cn

Ms. Agnes Tai

Adsale Exhibition Services Ltd.

Tel+852-2516 3365

Fax+852-2516 5024

swop.hkpr@adsale.com.hk

www.adsale.com.hk

About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn

Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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