swop 2023

swop 2023

swop - The show with all the content.

The packaging industry is essential to all other industry sectors. It's impossible to think of any product without the sometimes highly complex manufacturing processes behind it – however large or small the company or product might be. All industry sectors require intelligent packaging strategies along the entire value chain, encompassing warehousing, logistics and even administration. The widespread global relevance of the areas covered by swop and the high calibre of both exhibitors and visitors make swop in China every one year the go-to international event for a highly knowledgeable specialist audience.

swop shanghai world of packaging exhibition

Join the interpack alliance and make a new appearance

Besides interpack itself - the flagship trade fair that gives this family its name - the interpack alliance will span all international events staged by Messe Düsseldorf under its processing & packaging portfolio. The interpack alliance emerged out of interpack's world leading processing and packaging fairs to enable networking and sharing of expertise between interpack and swop.  As a member of the interpack alliance, swop will benefit from this too.

The innovative 8


    swop is the essential event for the food, beverage,confectionery, bakery, pharmaceutical,cosmetics,non-food andindustrial goods sectors. No other trade fair in China represents the entire supply chain. And at no other trade fair in China does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials.

Innovation begins at swop

Make new contacts, acquire new clients and leave your mark with an innovative stand design. swop is a must for global players, innovative mid-sized companies and traditional small businesses alike. It's where you see technological progress first. 

swop also thinks way outside the box. It's a trendsetter for progressive and visionary concepts and ideas in the global field of sustainability. Numerous complementary events held during the show provide visitors and exhibitors with valuable inspiration.

Inspiration for the next year

There is more to see in the 5 exhibition halls than you can pack into a 3-days and you can't get such a comprehensive, up-to-date overview of the competition anywhere else in China and Asian region. Around 35,000 specialist visitors from 77 countries are all potential contacts for you.

87% of all participants recommend the trade fair

You've probably noticed that, as the organisers, we are more than a little enthusiastic about swop. But the feedback from participants is just as positive. Whether they are an exhibitor or a visitor, anyone who's been to swop wants to return.

Make sure you’re there from 22-24 November, 2023 when the professionals meet in Shanghai.

Visitor Feedback for swop 2019

Mr. Kong Hailang, Purchasing Manager, Goodbaby International, China

This year's swop is a very good event with a good range of exhibitors. I met all the exhibitors I wanted to meet onsite. My main focus was packaging machinery and packaging products. I was looking for code printers, recyclable and sustainable materials and paper products onsite. I gained a lot of new ideas and concepts. I’m looking forward to the next exhibition, I hope that such a good exhibition can be held every year.


Exhibitor Feedback for swop 2019

Mr. Fei Yihao, General Manager of Packaging and Printing Division, Shanghai Jielong Group Co., Ltd., China

" This year, Jielong Group was honored to participate in swop 2019 as an exhibitor. There were many visitors on site, and the attendees were very enthusiastic and professional. swop connects us as packaging providers to both clients and the production suppliers in the Chinese market. It provides a one-stop integrated service that connects the entire supply chain. "