Exhibition News

Shaping the Future of the Packaging Industry with "Intelligence, Digitalization, Personalization" Smart Packaging Zone will Make its Debut at swop 2022

2022-09-15

As Chinese industrial companies are driving digital transformation to usher in an era of Industry 4.0, the smart manufacturing industry has become one of the major driving forces framing the manufacturing industry in China. It is stated in the strategic plan, Made in China 2025, that "smart manufacturing is at the core of a new technological revolution, leading to new developments in digitization, networking and intelligence in the manufacturing industry". This makes "smart packaging" a hot topic in the packaging industry, leading to the development of new potential for the industry.

The global smart packaging market is expected to grow by about 8%. The scale of the smart packaging market in China is expected to exceed RMB 200 billion by 2023. With the advent of the Internet of Things era in China, smart packaging has become an irreversible trend in food, cosmetics, pharmaceuticals and other terminal areas. The Shanghai World of Packaging (swop) will be held at the Shanghai New International Expo Center on November 14-16, 2022. The Smart Packaging Zone will make its debut at swop 2022. This area will showcase smart packaging of functional materials, structural intelligent packaging and information-based smart packaging as well as the related technical applications.

Advance the packaging digitalization and intelligence to build modern smart factories

With the emergence of a new development pattern of "domestic-international dual circulation", it brings both new opportunities and challenges to the packaging industry for its digitalization and intelligence. Increasingly more flexible packaging manufacturers have begun to have a deeper understanding of the concept of smart factories and put more importance on intelligence and digital transformation and upgrading.

Smart manufacturing represents the future direction of the modern industry, but is also a weak link in the current development of the packaging industry. The packaging industry needs to urgently advance digital empowerment, accelerate innovation and R&D of smart packaging equipment, and transform industrial production into a new form of industry with good quality, excellent experience and high value. Building smart workshops and smart factories is a natural choice to accelerate the transformation and upgrading of packaging companies and create competitive advantages.

The IOT Era - new opportunities for innovation and development in the packaging industry

The Internet of Things (IoT) is an important component of the new generation of information technology. It’s also an important development stage in the " informatization" era. With intelligent perception, identification technology, and pervasive computing, IoT is widely used in the integration of networks. It is considered the world's third wave of the information industry after the inventions of the computer and the internet. The packaging material industry is one of the key areas for the IoT signage industry to develop cooperation. With the development of IoT, we have witnessed an increasing demand for and a growing importance of smart packaging, which in turn has brought a new opportunity for the innovative development of the packaging industry.

"Product Coding" shapes the future of smart manufacturing and increases the individualized requirements of the terminal industry market

"Product Coding" is a technology that uses the cloud platform to connect consumers, companies, and circulation, with an aim to provide comprehensive O2O marketing, anti-counterfeiting traceability, storage and logistics solutions. The demand for "Product Coding" is rapidly increasing in the food, pharmaceutical, medical device UDI, daily chemical, industrial internet, industrial products and other markets. Using smart packaging based on "Product Coding" technology to print variable QR codes on product packaging can give each product a unique "identification", thus bringing considerable benefits to the food, beverage, daily chemical, pharmaceutical and other industries.

The Shanghai World of Packaging (swop) will be held at the Shanghai New International Expo Center on November 14-16, 2022. swop will set up an Internet Marketing Union (IMU) Zone in Hall W3. Companies in the IoT signage industry will actively participate in the exhibition. The IMU members, headed by Hefei Yougao Internet of Things Identification Equipment Co., Ltd., will bring their solution for "Product Coding" in the 2.0 era to the site. Meanwhile, HPRT, Woojamark Technology, Weiqian, EasyJet, Qiduo and other exhibitors have confirmed their participation!

Showcase smart packaging: sharing unlimited business opportunities in the Internet plus era

The Smart Packaging Zone will make its debut at swop 2022. This area will showcase smart packaging of functional materials, structural intelligent packaging and information-based smart packaging as well as the related technical applications. The scope of exhibits includes smart packaging solutions and technologies in coding and identification, packaging IOT, food safety traceability, complete packaging systems, packaging inspection, and freshness preservation.

Many well-known exhibitors will showcase their latest manufacturing equipment and technologies, including Demag, Chen Hsong, Terry, Jwell, Liuzhou Jingye, Hualian, Youngsun, Zhongya, Jardine, Brother Machinery, Wuhan Rentian, HP, Xinli, Ounuo Machinery, and Herma, and will participate with the latest machinery to showcase plastic container production, paper container production, flexible packaging, primary packaging, secondary packaging, anticounterfeiting packaging, mold technology, e-commerce, logistics packaging, etc. swop will showcase the complete range of products from spare parts to solutions to cater to different needs.

About swop

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) in Shanghai New International Expo Centre from 14 to 16 November 2022. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of food, beverages, medicine, daily chemicals, sweet, bakery, non-food consumer goods and industrial products.

swop 2022 will cover a broad range of categories, including AI, smart factories, label printing, processing and packaging components, packaging materials and container manufacturing, e-commerce and logistical packaging, innovative packaging materials, package design, customized packaging, and lightweight packaging. It will offer innovative packaging solutions for the entire production chain and showcase smart processing and packaging production lines. Five special areas will display all the hot spots of the packaging industry.

For more information, please visit the official website: www.swop-online.com, or scan the official WeChat QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.

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Press Contact:

Ms. Roxie Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel+86-21-6169 8337

Fax+86-21-6169 8301

roxie.liu@mds.cn

www.mds.cn

Ms. Joey Chiu

Adsale Exhibition Services Ltd.

Tel+852-2516 3552

Fax+852-2516 5024

swop.hkpr@adsale.com.hk

www.adsale.com.hk

About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.

Adsale Exhibition Services Ltd.

Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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