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swop
Decade Vitality: swop 2025 Exhibitor Recruitment Surges Beyond Expectations, Pioneering Global Packaging Opportunities
2025-05-30
In an era of globalization, the packaging industry is navigating a dynamic landscape of opportunities and challenges. Eco-friendliness, sustainability, and smart technology are driving innovation across the sector. According to the market research firm Smithers, the global packaging market is projected to exceed USD 1.6 trillion by 2033. Emerging technologies will reach a 15.9% penetration rate in the packaging industry by 2033, with a compound annual growth rate (CAGR) exceeding 37%, reshaping a USD 250 billion segment of the global packaging market.
Since its debut in China in 2015 as a member of the globally renowned interpack alliance, the Shanghai World of Packaging (swop) has grown over a decade of dedicated progress to become a cornerstone of Asia’s packaging industry. It serves as an unparalleled trade and exhibition platform, connecting the global processing and packaging sectors. Join us from November 25–27, 2025, as the Shanghai World of Packaging (swop) opens its doors at the Shanghai New International Expo Center.
swop 2025 Exhibitor Recruitment Surges as Packaging Companies Race to Secure Strategic Advantage!
With the global packaging market brimming with opportunity, swop 2025 is surpassing all previous exhibitor recruitment records. Leading packaging companies are rushing to confirm their participation, with established exhibitors expanding their presence and newcomers joining the lineup, reflecting strong confidence in the event’s value. Confirmed exhibitors include prominent names like Haitian, Hwamda, Terry, Lisong, Jwell, LIUZHOU JINGYE, Yuming, Hengqi, Beiguo, Huitong, Zenbo, AIT, Xinzhite, RuiDa, DISCOVER, Youngsun, Echo, Tom, Eiahe, Soontrue, MITTIWAY, Mingrui Mingde, SPEEDPACK, Wuhan Renpak, Yuedong, Weide, XUTIAN, Techik, Smart Wasp, JCN, SUNYI, Grepack, RESURE, Jingliang, Vixdetect, Yilong, Guolong, NANWANG, POLYVA, Jielong, Yuto, HOME-LINK, Acmepak, SAGE, Kaida, Kailai, QUNLU, Huashuo, Forests, GLOBAL, Hujiang, SHANHE NEW MATERIAL, and many more.
swop 2025 will expand to over 70,000 square meters, showcasing innovative solutions from approximately 950 leading companies across the global packaging value chain. Introducing the B2B Trade Acceleration Platform and Technical Solutions Center, swop 2025 leverages digital environments and in-depth industry dialogues to foster precise supply-demand connections, addressing both technological innovation and market expansion. Supported by over 14 million social media impressions, a 2-million-strong database of qualified trade visitors, and 200,000 active WeChat users, the event targets key industry buyers, empowering packaging companies to bridge domestic and international markets. Join us in Shanghai this November for swop 2025 to seize high-impact opportunities, connect with industry leaders, and drive brand and market success. We invite all packaging companies to this landmark event.
Showcase Cutting-Edge Packaging Equipment at swop 2025 and Lead the AI-Driven Packaging Revolution!
The Shanghai World of Packaging (swop) will spotlight advancements in artificial intelligence, smart automation, digital solutions, and sustainable, personalized, and lightweight packaging. This premier event will present innovations across the global packaging value chain, from processing and packaging machinery to materials, containers, components, printing, labeling, and innovative design. swop 2025 will introduce the Packaging Innovation Stage, showcasing state-of-the-art digital, intelligent, and automated production lines alongside AI-driven packaging solutions that are transforming the entire packaging process.
The Packaging Innovation Stage at swop 2025 will serve as a dynamic platform for exhibitors and visitors to forge impactful connections, solidifying swop’s position as a premier innovation hub and the packaging industry’s leading networking platform. Featuring prominent signage and customizable booths, this stage will ensure you reach your target audience effectively. Register now as an exhibitor to access exclusive priority benefits!
Exhibitor Benefits in the Packaging Innovation Stage:
- Customized Showcase Platform: Display your innovative packaging equipment alongside industry leaders, positioning your brand at the forefront of technological innovation.
- Comprehensive Marketing Support: Leverage integrated online and offline promotion before, during, and after the event, with a professionally designed, high-impact booth to streamline your participation.
- Premium On-Site Amenities: Benefit from complimentary catering, access to shared meeting rooms, and opportunities to host on-site press conferences or technical seminars.
- Precision Buyer Engagement: Feature your exhibits in targeted promotional materials distributed to trade buyers, with tailored visitor routes and priority access to elite business-matching services.
swop 2025 Bolsters International Pavilion with Robust Support from the interpack Alliance
The International Pavilion stands out as a highlight of swop 2025, powered by the global influence and network of the interpack alliance. This showcase offers a comprehensive view of the packaging industry ecosystem, seamlessly integrating cutting-edge trends, technological innovations, and niche market opportunities. In China’s dynamic market, face-to-face engagement remains the cornerstone of business relationships. “Person-to-person contact is of vital importance for business relationships in China. If you’re not doing business locally, you can’t do business here at all. We are happy to report that swop is developing into a ‘must-attend’ event in the Chinese processing & packaging market more and more each year,” emphasises Thomas Dohse, Director of interpack. Already in past years, we have had the pleasure of welcoming renowned international brands, including Essel Packaging, Metsä, Wippermann Jr., Novexx, Koch Pac, United Caps, Ubis, Langguth, ESSEVA, Multivac, and Harpak-ULMA Packaging. We are excited to welcome back many of our valued exhibitors from previous years, alongside new participants. Companies such as Koch Pac, United Caps, Starlinger, Multivac, ESSEVA (AstroNova), FROMM, Komori Printing, and others have already registered their applications, and we look forward to seeing both familiar and fresh faces at the event.
The International Pavilion delivers unique value for overseas exhibitors, with swop 2025 facilitating precise connections to targeted trade buyers, fostering a vibrant platform for industry collaboration and exchange. “We’re looking forward to taking part at swop in Shanghai again in 2025. At the trade fair, we’ll be presenting our comprehensive solutions: from standard machine designs via modular machines to tailored solutions. And pride of place always goes to the comprehensive consulting services provided by our Packaging Competence Center,” explains Darren Ding, Sales Manager China at KOCH Pac-Systeme.
Join us at the Shanghai New International Expo Center from November 25–27, 2025, for the unmissable swop 2025, a global gathering of the packaging industry. Reserve your booth now to secure your place and drive the transformation from traditional manufacturing to intelligent production.
About swop
Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands once again to present the Shanghai World of Packaging (swop) at Shanghai New International Expo Centre from 25 to 27 November 2025. Shanghai World of Packaging (swop), as a member of the interpack alliance, the world's leading packaging machinery and processing exhibition, will make full use of the interpack alliance’s global network and professional resources to provide an excellent trade display platform for domestic and foreign processing and packaging machinery manufacturers, packaging material production suppliers. swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.
For more information, please visit the official website: www.swop-online.com or follow the official QR code below to stay tuned with the latest Shanghai World of Packaging (swop) news.
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Press Contact:
Ms. Kandy Tang
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel+86-21-6169 8337
Fax+86-21-6169 8301
kandy.tang@mds.cn
www.mds.cn
Ms. Agnes Tai
Adsale Exhibition Services Ltd.
Tel+852-2516 3365
Fax+852-2516 5024
swop.hkpr@adsale.com.hk
www.adsale.com.hk
About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn
Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk
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