Swop 2019 joins hands with a top-class packaging design institute – SIVAPACK, helping brands to understand Generation Z consumption views to win the future market


Generation Z refers to the generation born between 1995 and 2000, which is the real future of the market. According to a reputed international analysis report, by 2020 the total global population of the generation Z will reach about 2.6 billion. The growth of generation Z will inevitably have a tremendous transformation and deep impact on the future of the consumer market. Brands have now entered the era of consumer sovereignty. Some experts pointed out that those who understand the generation Z's consumption patterns in this new era, will win the future!


"Generation Z, the new future" - SIVAPACK packaging design exhibition launched at swop 2019

As a member of the world's leading packaging exhibition - interpack alliance, and in the spirit of innovation; swop 2019 will cooperate with SIVAPACK; one of China's packaging design industry's most prestigious professional packaging design organizations from the Shanghai Institute of Visual Arts, to jointly organize “Generation Z, The New Future” – SIVAPACK Packaging Design Exhibition and "Insights in the New Era" - International Design Summit Forum.


Today, with rapid globalization, the world cultural trends are also constantly changing. The lifestyle of the younger generation has gradually taken shape against the contrast of a global outlook and local values. Taking advantage of this opportunity, the “Generation Z - The New Future” design exhibition has evolved. The design exhibition focuses on the consumer market after 3-5 years. The individuality of the generation Z designers, their innovative and fresh ideas, unconventional unique viewpoints, and ingenious packaging design, will bring in a new mindset to the upcoming consumer market upgrade.


There will be dozens of packaging designs for the Z generation for food, cosmetics, beverages, alcohol, personal care products, healthcare products, etc., including more than 10 design works that have won international professional design competition awards. It will bring in a refreshing change and new inspiration into the packaging design industry.


"Insights in the New Era" - International Design Summit Forum

In addition to the exhibition area, swop and SIVAPACK will also organize an international summit for packaging design, inviting domestic and foreign packaging design elites and famous experts to gather together. With their outstanding achievements and practical experience in their respective research fields, together they will explore valuable ideas in this new era, display new techniques and open up new realms in practice. In the “new era” of brand competition, brand owners and the packaging industry should work together closely to achieve success with innovation awareness, business thinking and consumer insight.


The forum also invited experts from the Ellen MacArthur Foundation to introduce the concept and practice of the new plastic recycling economy and to explore how to contribute to the circular economy from packaging design.


Swop 2019 – member of the world's leading packaging exhibition - interpack alliance, will present the three key words of the packaging industry - innovation, quality and sustainability from a global point of view

Swop 2019 is jointly organized by Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Co., Ltd. swop 2019 will return to the Shanghai New International Expo Center from November 25th to 28th, 2019. It is expected to attract more than 30,000 domestic and overseas professional buyers, over 700 exhibitors, spread over 60,000 square meters of exhibition area.


As a member of the world's leading packaging exhibition - interpack alliance, swop covers the entire industry supply chain, gathering a large number of high-quality exhibitors from packaging materials production to packaging equipment. More than 200 exhibitors of packaging materials and packaging products will exhibit. This is a truly unique packaging exhibition platform.


In addition, swop also collaborates with well-known Chinese and foreign institutions to organize a number of unique, high-profile, themed exhibition areas and collocated activities, including the SAVE FOOD China Forum in cooperation with the United Nations Food and Agriculture Organization (UNFAO), “FMCG Pavilion” organized with strategic partner “Packaging Family”, information sessions of interpack 2020 and drupa 2020, etc. These events will display the latest developments from the world's leading packaging machinery exhibitions, printing industry events and industry trends.


Shanghai Institute of Visual Arts SIVAPACK


SIVAPACK—Shanghai Institute of Visual Arts Packaging Communication Design is one of the most distinctive majors in national art education.

In 2016, they were awarded the pilot program of applied communication undergraduate visual communication design by the Shanghai Municipal Education Commission. The teaching results were remarkable and received recognition from domestic and foreign industries. The student design works have won more than 300 international professional top design competitions including A'design Awards, Red dot, Pentawards, Worldstar, ASPaC Asian College Packaging Design Competition and China's prestigious awards including China Star and Oriental Star. They also won a number of utility models and design patents. SIVAPACK undoubtedly represents the highest level of packaging design in China.

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Press Contact:
Ms. Roxanne Cai 

Messe Düsseldorf (Shanghai) Co., Ltd.
Tel86-21-6169 8337 
Fax+86-21-6169 8301

Ms. Ivy Chui/ Christina Chow
Adsale Exhibition Services Ltd.
Tel+852-2516 3363/3523


About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.

Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia's no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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