Press Release

A New Debut of FMCG Infinity!


Despite the whole world is hit hard by COVID-19, the enduring FMCG is one of the few industries that have achieved growth against the trend.  For many manufacturers of packaging materials and products, unlimited business opportunities are still waiting to be mined in the FMCG packaging market. It is no doubt that product packaging is self-evidently important. Especially for FMCG, product packaging will directly affect consumers' purchasing desires, and is one of the key ways to give expression to brand value.

swop partners with PKG Family to create new miracles!



swop Shanghai World of Packaging, a leading processing and packaging machinery exhibition in Asia, will be held at Hall N1-N5, Shanghai New International Expo Center from November 23 to 25, 2021.  As a member of interpack Alliance, swop has integrated international resources, and swop 2021 will keep pace with industry development to provide a procurement platform integrating the whole industry chain for end buyers from food, beverage, daily chemical, baking, medicine, dessert, non-food consumer goods and industrial products. 


PKG Family is a pioneering communication platform in the packaging industry with more than 1,600 FMCG members.  It has always been committed to building itself the most valuable FMCG industry chain ecosystem. The Encyclopedia of China Packaging Technology, an unprecedented professional series of the packaging industry compiled by PKG Family with 9 years of efforts, has become a model of technical specifications for practitioners in consumer goods packaging industry.


swop 2021 and PKG Family, the two industry pioneer platforms, joining hands to improve industry quality and share future trends, will unfold their fourth cooperation in building the FMCG Infinity at N4 and N5 halls, which will spotlight new materials, ideas, technologies and designs of packaging required by food, daily chemical and other end industries. The FMCG Infinity is earnestly waiting for exhibitors to join!


FMCG Infinity significantly upgraded to create a new future for FMCG packaging!



Looking back to previous years, the FMCG Infinity was one of swop's most competitive highlights and advantages. It has received overwhelming responses in the industry and achieved repeated successes, marking a milestone for professional packaging exhibitions. Not only ushering in a greater variety, FMCG also enjoys steady growth of demand and sales driven by the rise of social media influencer marketing. The FMCG Infinity will mainly exhibit packaging containers and packaging consumables. Previous renowned exhibitors, such as Sealed Air, Berry, Jielong, Essel, Goldstone, Yoto, BillerudKorsnäs, Jingli Tinbox, Xian Jun Long, Li Ji and CLC as well as the Cosmetic Packaging Industry Association of Shangyu District, Shaoxing City will join again to grace the FMCG Infinity this year, thus attracting more giant FMCG buyers to visit and purchase.


Exhibits to cover the entire FMCG industry chain from packaging materials/products to supply chain


In recent years, the ODM/OEM production model has attracted more and more attention from both well-known brands and emerging web sensation brands. With a greater variety of FMCG and the rise of social media influencer marketing, the upgraded FMCG Infinity will fill the gap of OEM/ODM exhibits, perfect the procurement supply chain for end users, showcase high-quality products for end users of packaging applications, create a cross-field communication platform and thereby enhance competitiveness of brands.

While displaying a wider range of exhibits, the FMCG Infinity will also expand in size, doubling that of swop 2019.  In addition, it will take on an entirely new look at swop 2021, with upgraded booths bringing brand-new experience to exhibitors and visitors.



Resources integrated for targeted end buyers


swop will organize a delegation of leading companies to visit and purchase, including Unilever, P&G, Jahwa, Blue Moon, MAOGEPING, Kose, Nivea, L'occitane and Mentholatum from domestic and foreign daily chemical industry, as well as Uni-President, Coca-Cola, Hershey, Danone, Want Want, BESTORE and Nongfu Spring from food and beverage industry at home and abroad. 

In addition, PKG Family and swop organizers will also spare no efforts in organizing VIPs, professional buyer delegations, industry association delegations, and research & design institute delegations to visit and purchase at swop 2021.


FMCG Infinity, being professional for love!


Press Contact:
Ms. Roxanne Cai 
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel86-21-6169 8337 
Fax+86-21-6169 8301

Ms. Christina Chow
Adsale Exhibition Services Ltd.
Tel+852-2516 3523


About the Organizers
Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 70+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit 


Adsale Exhibition Services Ltd. 
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website:

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