Visitors swop hot topics Digital Technologies

Digital Technologies

Sharing Business Opportunities in A New Era


The global smart packaging market will grow at a compound annual growth rate of nearly 8%. China’s smart packaging market is expected to exceed RMB200 billion by 2023. With the arrival of the IoT era in China, the trend towards smart packaging in various fields of consumer goods such as food, cosmetics and pharmaceuticals are gaining steam.


swop 2023 will display the production equipment of packaging containers / materials in the upstream of the packaging industry chain. Through digital, intelligent, personalized and others to meet the small batch, short delivery time, SKUs quantity, high complexity of the new production mode of products.


Exhibition Profile:

Smart packaging

Automation technology

Packaging solutions

Smart factory and Big data

Digital twin




Smart Packaging is the General Trend


With the arrival of the IoT era in China, the trend towards smart packaging in various fields of consumer goods such as food, cosmetics and pharmaceuticals are gaining steam. The Smart Packaging zone will comprehensively showcase smart packaging in terms of functional materials, smart structures and information-based approaches and related technical applications.


With the help of various information technologies such as IoT, big data, cloud computing and artificial intelligence; intelligent logistics will not only enable the e-commerce platform to provide consumers with faster and more accurate services, it will also help reduce costs. Moreover, in the wake of increasingly scarce land resources, companies choose to improve their warehouse space utilization by deploying intelligent warehousing solutions.


swop 2023’s Top 100 Corporate Buyer Group Program will invite visitors from related departments, such as heads of packaging and purchasing departments of renowned companies, including Danone, Heinz, Nestle, Mondelez, COFCO, Pepsi, Coca-Cola, Yili, Bright, Nongfu Spring, Unilever, P&G, L'Oreal, Proya, Pechoin and many more. Thanks to the powerful and professional global network and database resources of the organizers, swop 2021s expected to attract more than 35,000 domestic and overseas visitors.


As the asia-pacific flagship exhibition of interpack alliance, the world's largest processing and packaging exhibition, swop will make use of interpack alliance show network and professional resources to strengthen brand exposure and publicity in the EU, Japan, South Korea and other overseas countries, and help China's smart packaging to open up international business opportunities.


Why with us?


Added Value for Everyone

We know markets and market players, follow industry developments, and know what moves companies and customers — therefore we are able to build on this when developing trade fairs and trade fair themes. To make our events so attractive that visitors from around the world come to our trade fair in China.



With our worldwide network of participations, partners, 10 subsidiaries and 75 foreign representative offices covering 139 countries, we offer exhibitors and visitors the highest degree of competence and expertise.


interpack alliance show network

All processing & packaging events of the new trade show network benefit from the unified strategy and the international expertise in the packaging and processing industry. Furthermore, all knowledge and know-how of the world leading trade show “interpack” is contributed into the development of all international events owned by Messe Düsseldorf.


Unbeatable advantages

Visitors are able to experience the entire world of packaging, packaging materials, food and drink industry all at one time. While doing this, they save time and money for the numerous small niche events. Exhibitors can be sure to get concentrated attention and can use their budget very efficiently.