swop 2021

swop 2021

swop - The show with all the content.

The packaging industry is essential to all other industry sectors. It's impossible to think of any product without the sometimes highly complex manufacturing processes behind it – however large or small the company or product might be. All industry sectors require intelligent packaging strategies along the entire value chain, encompassing warehousing, logistics and even administration. The widespread global relevance of the areas covered by swop and the high calibre of both exhibitors and visitors make swop in China every two years the go-to international event for a highly knowledgeable specialist audience.

swop shanghai world of packaging exhibition

Join the interpack alliance and make a new appearance

Besides interpack itself - the flagship trade fair that gives this family its name - the interpack alliance will span all international events staged by Messe Düsseldorf under its processing & packaging portfolio. The interpack alliance emerged out of interpack's world leading processing and packaging fairs to enable networking and sharing of expertise between interpack and swop.  As a member of the interpack alliance, swop will benefit from this too.

The innovative 8


    swop is the essential event for the food, beverage,confectionery, bakery, pharmaceutical,cosmetics,non-food andindustrial goods sectors. No other trade fair in China represents the entire supply chain. And at no other trade fair in China does the packaging industry provide all industry sectors with tailored solutions and innovative designs based on such a variety of materials.

Innovation begins at swop

Make new contacts, acquire new clients and leave your mark with an innovative stand design. swop is a must for global players, innovative mid-sized companies and traditional small businesses alike. It's where you see technological progress first. 

swop also thinks way outside the box. It's a trendsetter for progressive and visionary concepts and ideas in the global field of sustainability. Numerous complementary events held during the show provide visitors and exhibitors with valuable inspiration.

Inspiration for the next 2 years

There is more to see in the 5 exhibition halls than you can pack into a 4-days and you can't get such a comprehensive, up-to-date overview of the competition anywhere else in China and Asian region. Around 30,000 specialist visitors from 80 countries are all potential contacts for you. 

Make sure you're there from 23-25 November, 2021 when the professionals meet in Shanghai.

87% of all participants recommend the trade fair

You've probably noticed that, as the organisers, we are more than a little enthusiastic about swop. But the feedback from participants is just as positive. Whether they are an exhibitor or a visitor, anyone who's been to swop wants to return.

Visitor Feedback for swop 2017

SUNNY HAJATRI, Manager, Canada’s Pride Printing Co., Canada

"The quality of the exhibitors is very good and I came to look for packaging machinery to expand my printing business to packaging business. I’m glad that I can find many relevant exhibits at the show. I have ordered ($100,000) worth of machinery from the suppliers on site and will definitely visit the show again in 2019!"


Exhibitor Feedback for swop 2017

Ms. Julia Wu, Marketing Manager Asia & Director Marketing & Sales Support, MULTIVAC (Shanghai) Trading Co., Ltd., China

" MULTIVAC has been one of the important exhibitors since swop launched in 2015. Compared with 2015, more effortwas put into promotion by the organizer. We found swop advertisements spread over various major industry and media channels, promoting not only for the show but for exhibitors as well. During show, we received some packaging inquiries from customers in the industry. As a member of the SAVE FOOD China Forum, MULTIVAC probed further into the topic on how to reduce food loss and waste, together with leading food processing and packaging exhibitors. The feedback was rather positive. "