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Shanghai World of Packaging (swop) — Global Linkage, Intelligent Future

Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands to present the Shanghai World of Packaging (swop) from 25th to 27th November 2025 at Shanghai New International Expo Centre (SNlEC). In 2025, swop will celebrate its 10th anniversary milestone.

As a member of the interpack alliance, swop deeply explores cutting-edge fields such as artificial intelligence, intelligent / automated / digital packaging, sustainable / personalized / lightweight packaging, processing and packaging machinery, innovative materials and products, components, printed labels, and packaging design. With a scale of over 70,000 square meters, swop 2025 will present innovative products and technologies from approximately 950+ global leading enterprises in a one-stop platform. It is expected to bring together over 40,000 professional visitors from home and abroad, jointly driving the packaging industry toward an efficient, green, and intelligent future!

★ [Productive & Stable] Packaging Container/Utensil Production Line

★ [Digital & Intelligent] Automated Packaging Line

★ [Energy-saving & Lowering Defect Loss] Food Processing & Intelligent Manufacturing

★ [Green, Functional & Compliant] Packaging Materials Hub

★ [Designs, Functions & ESG] FMGC Packaging Showcase

★ [Recyclable & Lightweight] FMCG e-Commerce Logistics Packaging

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Hot Topics at swop 2025

swop 2025 will focus on key trends shaping the packaging industry, including sustainable packaging solutions that minimize environmental impact,smart packaging technologies for enhanced consumer engagement,and advancements in automation to boost efficiency and quality.

Smart Scenario Integration
Smart Scenario Integration
#Practical Solutions to Simulate Every Packaging Stage
2025 Packaging Pain Points Overview
2025 Packaging Pain Points Overview
#Precise Solutions to Turn Obstacles into Opportunities
Extreme Packaging Performance Challenge
Extreme Packaging Performance Challenge
#Hands-on Evaluations to Choose the Best Packaging Options
Advanced Tech Showcase
Advanced Tech Showcase
#Future Packaging Innovations that Set the Standard Worldwide
SAVE FOOD
SAVE FOOD
#Say Goodbye to Food Waste with Innovative Preservation Technologies
GREEN POWER
GREEN POWER
# Degradable packaging materials and products # Low-carbon technology
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Packaging Industry:
Your 360° Solution Provider

From Materials, Equipment, and Products to Design and Marketing - Addressing All Packaging Challenges

new tech · energy saving · stable
new tech · energy saving · stable
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digital · intelligent
digital · intelligent
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conserving energy · lowering defect loss
conserving energy · lowering defect loss
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green·functional·compliant
green·functional·compliant
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design·functions·ESG
design·functions·ESG
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recyclable·lightweight
recyclable·lightweight
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News
8 Sectors

swop will provide one-stop processing and packaging solutions for end buyers of Food, Beverage, Sweets, Bakery, Pharmaceutical, Cosmetics, Non-food and Industrial Goods Packaging.


swop 2024 brought together packaging industry buyers from 104 countries and regions around the world for exchanges! 82.1% of the visitors were directly involved in investment decisions, indicating that the audience possessed strong purchasing and decision-making power.

Got questions? We've got answers
Here we provide the information along with professional tips to finding a packaging machine supplier easier. And you will know how how swop 2025 will help your business!
Which packaging exhibitions in China are recommended for the second half of 2025?
If you're looking for a packaging exhibition in China that covers both packaging equipment and packaging materials, swop 2025 – Shanghai World of Packaging (November 25–27, at Shanghai New International Expo Centre) is your best bet. As part of the interpack alliance, it showcases the full packaging value chain—from machinery and automation to materials, design, and sustainable solutions—making it ideal for manufacturers, brand owners, and designers alike.
What is the projected scale for swop2025?

The projected attendance for swop2025 is more than 40,000. The show will have over 950 exhibiting companies and organizations. See who’s exhibiting at swop-online.com/en/exhibition.

What topics are being covered at swop2025?

swop2025 is focused on bringing you the latest business strategies and insights from across the world. Exhibits and conferences topics include:

 

· Macro-economic impact of packaging in the region

·Market trends and future forecast of sustainable packaging

·E-commerce packaging development 

·Artificial intelligence

·Food, beverages, consumer goods, cosmetics & packaging briefings

·Green & bio-degradable packaging materials

 

Visit to see more at swop-online.com/en/visitors/swophighlight .

What do people say after visiting swop?

swop is more than a trade show—it’s a global platform for packaging innovation and industry transformation. 

Many are impressed by the diversity and quality of exhibits—especially in food packaging—and appreciated the chance to explore cutting-edge machinery and technologies firsthand. The expo’s dynamic networking environment enables meaningful engagement with suppliers, often leading to real business deals. From technical exchanges to hands-on product demos, swop delivers a level of transparency and immediacy that no catalog or online image can match.

Visit swop-online.com/en/about/statements-from-exhibitors-visitors for more information

What are exhibitors saying about swop?

swop delivers results.

Many highlighted the show’s ability to attract a broad spectrum of professional visitors—including a strong presence of overseas buyers—which significantly boosts business prospects. Exhibitors consistently express high satisfaction, praising the event as a strategic platform for showcasing packaging innovations and forging industry connections. They also appreciate the organizers’ promotional efforts, which lead to meaningful conversations and promising trade partnerships across sectors like food, pharma, cosmetics, and consumer goods.

Visit swop-online.com/en/about/statements-from-exhibitors-visitors for more information

How do visitors and exhibitors connect with each other?

At swop, visitors and exhibitors connect through a variety of dynamic channels designed to promote meaningful engagement and drive business growth. The event features a Matchmaker platform that allows attendees to search for exhibitors, bookmark favorites, and schedule meetings before, during, and after the show. On-site themed areas offer informal spaces for dialogue, while curated business matching events facilitate targeted one-on-one meetings between buyers and suppliers. These integrated touchpoints ensure that every interaction has the potential to spark collaboration and foster industry partnerships.

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interpack alliance

The new label interpack alliance spans all international events staged by Messe Düsseldorf under its Processing & Packaging portfolio. 

The interpack alliance addresses the target groups of food, beverages, confectionery and bakery, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods in key emerging markets, focusing on different areas in each individual event.

In addition, successful special topics such as SAVE FOOD and components will also be represented at the trade fairs making up the interpack alliance.

More information
swop PROCESSING&PACKING
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