High-end Concurrent Events and VIP Visitor Pre-registration Benefits, just at swop 2019


Shanghai World of Packaging (swop) 2019 will be held at the Shanghai New International Exhibition Centre (SNIEC). As a professional B2B platform for the entire value chain of packaging, the exhibits at swop 2019 include processing and packaging solutions for food, beverages, confectionery, bakery, pharmaceuticals, cosmetics, non-food consumer- as well as industrial goods and include technology and materials. The total exhibit space will reach 60,000 ㎡, with more than 700 exhibitors participating at swop 2019 attracting more than 30,000 professional buyers from China and overseas.



Concurrent Event


SAVE FOOD China Forum

Food is a precious resource and due to the increase of people's living standards and consumption levels, the demand for fresh and high quality food is rising. At the same time, a significant amount of food is either lost or wasted – often caused by the lack of appropriate processing and packaging technology for the production of packaged food with an extended shelve life. With the theme of “Linking the World, Serving China, Building an Economical, Environmental, Green and Healthy Living”, the conference will focus on and discuss how to reduce waste in the fields of production, storage, transportation, processing, consumption, and traceability of fresh food. It will explore the use of advanced processing and packaging technology, innovative packaging materials and processing methods throughout the entire industry chain to tackle food losses and waste.


Generation Z, Zoom the Future of Packaging” – Design & High-end Packaging Design Forum

swop 2019 teams up with Shanghai Institute of Visual Arts(SIVA) in order to create a new concept for  'Generation Z', the generation born between 1995 and 2000. They will increasingly influence the purchasing habits in the near future. The conference is a unique opportunity to listen to their voices and figure out how product packaging influences purchasing preferences and consumer behaviors of Generation Z.

The concurrent events are organized in partnership with the Shanghai Beverage Association, PKG family and Pack Zone. Furthermore, interpack 2020 and drupa 2020 presentations will be held during swop 2019, promoting the world's leading shows respectively. More details on concurrent events are available on the swop 2019 website: www.swop-online.com/en/.


Pre-registration Benefits
-Free admission to concurrent event
-Complimentary Catalogue (worth RMB 100)
-Fast entry
-Industry information and email newsletter
-Entrance into the sure win lucky draw


VIP Status for Groups of Over 8 People
-Free upgrade to VIP Buyer with VIP admission badge
-Free Gift voucher
-Exclusive Use of VIP Lounge
-Complimentary Copy of Exhibition Catalogue
​​​​​​​-Free Shuttle Bus from Airport



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Press Contact:

Ms. Roxanne Cai
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel86-21-6169 8337
Fax+86-21-6169 8301
Ms. Ivy Chui/ Christina Chow

Adsale Exhibition Services Ltd.
Tel+852-2516 3363/3523


About the Organizers

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world's top 5 exhibition organizers. MDS is committed to introducing world's No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.

Adsale Exhibition Services Ltd.
Adsale Exhibition Services Ltd has been established in Hong Kong since 1978. It is the organizer of Chinaplas, the Asia’s no. 1 exhibition in the plastics and rubber industries. Adsale is also the organizer of Sino-Pack, PACKINNO, Sino-Label and Printing South China, etc. Backed up with enormous resources in Asia and with well-versed trade promotion strategies for the Chinese market, Adsale is endeavoring to provide cost-effective and integrated marketing solutions across various industries, to satisfy international suppliers’ needs of tapping into the Chinese and Asian markets. The Group has offices in Beijing, Shanghai, Shenzhen and Singapore. Website: www.adsale.com.hk

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